Student Activities Marketing Student Staff

The Student Activities Marketing Staffis responsible for designing marketing and promotional materials, promoting Student Activities at various events, and assisting in marketing strategies. This staff is also responsible for shooting and editing photo and video for promotion, department needs, and social media.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

1. Design, photograph, and film marketing and promotional material of department events for print and digital materials.

2. Promote Student Activities programs and events through social media, giveaway items, promotional slides and tables, etc.

3. Responsible for taking photo and video during Student Activities events including: Movie Nights, concerts, Block Party, Coffeehouse, Homecoming and more.

4. Assist in developing and implementing marketing plans, concepts, and strategies.

5. Responsible to assist with maintenance of Student Activities marketing equipment. 

6. Work with the Marketing Coordinator to receive the vision and assignments for Student Activities marketing and branding projects. 

7. Assist in the maintenance and adherence of policies and procedures during events at Student Activities Events, ensuring compliance with University policies. 

8. Attend all required Student Activities trainings and meetings. 

9. Regularly assist with events and operations during evening, nights or weekend hours.

10. Perform all other tasks assigned by the Marketing Coordinator. 

11. Works effectively as a team member, embracing and fostering LU’s mission.

SUPERVISORY RESPONSIBILITIES  

This position has no supervisory responsibilities

QUALIFICATIONS AND CREDENTIALS

Minimum Qualifications: 

• Currently Liberty University student

• Ability to work up to 18 hours per week

• Availability to work a variety of different shifts (weekends, early morning, afternoon, late night)

• Ability to work well in a team environment

• Ability to work under pressure

• Experience and strong knowledge of Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere, Lightroom)

• Ability to work within a brand and respond positively to constructive criticism

Preferred Qualifications: 

• Experience in event planning or management 

• Experience with Microsoft Office programs

• Majoring in Graphic Design, Digital Media, Communications, or Cinematic Arts

• Creativity and the ability to think outside the box if necessary

• Experience with DSLR cameras and clean, crisp photo and/or video editing

ABILITIES AND COMPETENCIES ESSENTIAL TO THE FUNCTION OF THE JOB

Communication and Comprehension

• Ability to effectively communicate both verbally and in writing to convey clear, well-articulated information.

• Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner.

• Possess public communication skills that allow professional representation of Liberty University to a variety of business and community customers and associates.

• Strong organizational skills.

• Excellent computer skills.

Problem Solving

• Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.

Physical and Sensory Abilities

• Frequently required to travel to local and campus locations.

• Frequently required to sit for extended periods to perform deskwork or type on a keyboard.  (If not administrative duties, such as labor, define general physical abilities.

• Regularly required to hear and speak in order to effectively communicate orally.

• Occasionally required to stand, walk, and climb stairs to move about the building.

• Handle materials, reach overhead, kneel or stoop in order to conduct business.

• Regularly lift 50 or fewer pounds.

WORKING CONDITIONS

Work Environment

The working environment in which one will typically perform the essential functions of this position is split between a climate-controlled office setting and aquatic facilities. Both areas are well lit and the noise level is moderate. Work in aquatic facilities will necessitate handling aquatic chemicals to maintain a safe environment. 

Driving Requirements

No driving is for this position.