Supervisor, Paid Social

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,safeand empowered. We value YOU and believe that your authentic voice and unique perspectiveallowsus to create a more rewarding culture, and experience, together. 

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity togrow

WhatYou’llDoRelationship Development – 25%

• Partner closely with other Horizon Media teams (Business Solutions, Investment, Traffic, Operations), building cross team relationships and incorporating relevantextensions

• Own relationships with key partners during planning process, including Partners and Creative Agencies

• Proactivelyanticipatesand fields requests/questions from internal teams andclients

• Apply knowledge of current/previousclients’ specific business and industry to enhance and furtherrelationships

• Effectively build trust andestablishpositive relationships withclients

• Collaborate with Associate Director and Director toidentifyproblems and recommend solutions, escalatingsituationsor challengesappropriately

• Lead larger team projects and initiatives, iterating and improving upon processes and workflows asfit

Social Media Strategy & Buying Oversight – 20%

• Supervise RFP creation and review of social partners, proposal analyses, and partnernegotiations

• Lead strategic social plan development in tandem with the Digital & Business Solutionsteams

• Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendationsin order todeeply understand the role marketplace media plays in larger mediaobjectives

• Drive team brainstorms to kick off plan and consideration setdevelopment

• Develop POVs around relevant trends, tools, and emerging opportunities within paid socialmedia

• Own creation and development of media specific documents such as media plans,objectivesand strategies decks, and other related functions

• Oversee the completion of internal team and client facing financial trackingdocuments

• Manage Quality Assurance (QA) of tracking functionality and creative units toidentifyand solve anyissues

• Provide education on best practices, social media principals, and industryat large

Team Development & Management – 20%

• Manage and develop junior team member(s), creating growth plans and providing clear careergoals

• Manage performance reviews, coaching to maximize success,identifyingtraining needs for improved performance, setting goals for careerdevelopmentand ensuring actions aretaken

• Provide education and training on best practices, media principals, and industry at large

• Participate in interview process for junior team members roles

• Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall teamsuccess

Campaign Management & Execution – 10%

• Oversee junior team campaign buying from set-up to keywordselectionthrough to targeting buckets, optimization, and pacing/reporting; implement QAprocesses

• Guide planner in campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of eachcampaign

• Support in measurement planning and ensure all trafficking and site tagging isaccurateby junior teammembers

• Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plandevelopmentandreporting

• Oversee and provide approval of insertion orders within internal systems tool to reserve advertisingspace

Social Media Planning – 10%

• Manage the development of proposals for paid social media campaigns across active clientroster

• Create and present media specific documents such as RFPs, media plans,objectivesand strategies decks, and other relatedfunctions

• Responsible formaintainingteam deliverablescalendars

Reporting– 10%

• Maintain oversight ofjunior team member’sdata analysis andcorrespondingclient feedback toproviderecommendations andoptimizations

• Act as final check point for campaign optimization and pacing, escalating challenges andopportunitiesasneeded

• Lead in development of processeswith Horizon Analyticsto aggregate data and ensure standardization acrossHorizonaccounts

• Oversee aggregation ofdata for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of datashown

• Determineset-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign,proactively communicate any issues to internal teams orclients

• Parse through large datasets to provide critical thinking and analysisrelativeto active client campaigns, coaching junior team members onprovidingrecommendations vsresults

Learning & Development –5% 

• Attend agency learning sessions and vendormeetings

• Take initiative, as applicable, as it relates to leading and presenting internaltrainings

• Participate in internal learning and development opportunities (e.g.Facebook Blueprint, Twitter Flight School)

Who You Are 

• A strong writer and presenter

• A left and right brain thinker – a data poweredstrategist

• An independent worker with strong time management and organization skills

• A problem solver with foresight and the ability to develop creativesolutions

• Detail oriented with commitment to followthrough

• Nimble and flexible to succeed in a fast-pacedenvironment

• A strong teamplayer, willing to roll up yoursleeves

• Interested in the social landscape and a desire to innovate and keep up withtrends

• A supporter of and advocate for diversity,equityand inclusion

Preferred Skills & Experience

• 3+ yearspreviouspaid social media experience

• Understanding ofmarketing principles,analyticsand concepts

• Strong Microsoft Excel and Microsoft PowerPoint skills

• Experience buying ads on Facebook and Instagram is crucial,additionalplatformspreferred

• Exposure toadvanced targeting/retargeting tactics in social

• Comfort owning and managingbudget/investment levels in socialmedia

Certificates, Licenses and RegistrationsThis role does not require certificates, licenses and/or registrationsPhysical Activity and Work EnvironmentThis role does not require any physicalactivity

The statementshereinare intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skillsrequired ofpersonnel so classified. Furthermore, they do notestablisha contract for employment and are subject to change at the discretion of the employer.