Tactical Gear Brand Media Lead
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Overview
Schedule
Full-time
Career level
Director
Remote
On-site
Compensation
$40,000-$55,000/year
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Job Description
Replies within 24 hours
Benefits:
- 401(k) matching
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Employee discounts
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
This job is Full Time and Onsite Only (no remote work)
Must be able to put together tactical gear setups without assistance (plate carriers, chest rigs, combat belts, helmets, radios, firearms setups, etc.) and have the media and communication skills necessary to create engaging content that increases sales, customer engagement, and overall brand awareness.This is NOT a generic social media manager position.
AXL Advanced is seeking a highly organized, tactically fluent Tactical Media Lead to help coordinate, execute, and oversee the media, launch, and communication systems behind one of the fastest-growing brands in the tactical gear industry.
This role is intended for someone who:
- Understands tactical gear and modern equipment culture at a high level
- Understands how products are actually used in the real world
- Can effectively communicate technical products and use-cases through media and storytelling
- Can organize launches, timelines, deliverables, and communication workflows
- Can help keep media operations moving efficiently across multiple departments
- Is capable of independently taking ownership of projects without constant oversight
The ideal candidate combines:
- Tactical product understanding
- Media coordination
- Launch organization
- Content oversight
- Customer/community engagement
- Brand communication
- Operational discipline
This role works directly with ownership, product development, media, eCommerce, and outside agencies to help support the continued growth of the AXL brand.
Responsibilities
Media Operations & Launch Coordination
- Coordinate and maintain forward-planned media and launch calendars tied to product releases, promotions, and campaigns
- Help oversee launch readiness across media, website, social, email, and promotional assets
- Coordinate with media, product, website, and leadership teams to keep launches and deliverables on schedule
- Help organize and maintain repeatable media workflows, communication systems, templates, and operational processes
- Ensure media assets, links, launch materials, and promotional content are organized and prepared before release
Tactical Product Communication
- Help communicate tactical products, use-cases, and equipment setups clearly and effectively to end users
- Assist with product launch messaging, social captions, newsletters, website copy, and campaign communication
- Help maintain technically accurate and consistent brand communication across all channels
- Understand and communicate the “why” behind products — not just aesthetics
Media & Content Oversight
- Help oversee content scheduling and publishing across Instagram, Facebook, TikTok, YouTube, X, Shopify, email, and related platforms
- Coordinate with content creators, photographers, editors, influencers, and contractors when needed
- Help support short-form video initiatives while assisting with larger YouTube and long-form media projects
- Maintain consistency in communication style, quality, and publishing cadence
Community & Industry Engagement
- Interact with customers through Instagram DMs, comments, story replies, and other social media engagement channels
- Help foster positive relationships with customers, creators, influencers, ambassadors, dealers, and industry partners
- Monitor industry trends, product discussions, and community feedback
- Attend trade shows, range events, media shoots, and industry events when needed
Advertising & Agency Coordination
- Coordinate with outside marketing and advertising agencies regarding campaigns, launches, creative assets, and timelines
- Help communicate priorities, deadlines, and promotional schedules between departments and contractors
- Assist with reviewing campaign direction, launch alignment, and overall communication consistency
Qualifications
- Strong understanding of tactical gear, firearms accessories, military/law enforcement equipment, and modern equipment setups
- Must be able to independently configure/load tactical equipment setups without assistance
- Strong organizational, project management, and communication skills
- Ability to independently manage multiple projects, timelines, and deliverables in a fast-paced environment
- Strong understanding of modern social media platforms and short-form content strategy
- Experience coordinating launches, campaigns, media workflows, or content systems preferred
- Shopify, Klaviyo, Adobe Suite, photography/video editing, or related experience preferred
- Strong written communication skills and ability to explain technical products clearly
- Comfortable operating independently with high ownership and accountability
- Tactical industry experience strongly preferred
Preferred Skills
- Photography, videography, editing, or production experience
- Experience coordinating content creators or outside contractors
- Experience with eCommerce launches and Shopify merchandising
- Understanding of digital advertising and paid social workflows
- Familiarity with SOP development, media systems, and workflow organization
- Comfortable appearing on camera and participating in media content
Additional Information
- Full-time onsite position in Wylie, Texas (75098)
- Some travel, trade shows, range events, and industry events may be required
- Employee discounts and industry access available after 90 days
- Medical, Dental, and Vision after 60 days
- 401k with company match after 1 year
- PTO after 90 days
www.AXLadvanced.comwww.instagram.com/AXLadvanced
Compensation: $40,000.00 - $55,000.00 per year
About Us
Hiring for several positions as we grow!
AXL Advanced designs and manufactures high-performance upgrades and stand alone products for Military and Law Enforcement for use with gear made by Crye Precision®, Spiritus Systems, FirstSpear®, Velocity Systems, Mayflower, S&S Precision, Ferro Concepts, LBT (London Bridge Traders), Eagle Industries, and other great Military/LE gear brands.
AXL Advanced is proud to be an Equal Opportunity Employer.
Automate your job search with Sonara.
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FAQs About Tactical Gear Brand Media Lead Jobs at AXL Advanced
What is the work location for this position at AXL Advanced?
This job at AXL Advanced is located in Wylie, Texas, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at AXL Advanced?
Candidates can expect a pay range of $40,000 and $55,000 per year.
What employment applies to this position at AXL Advanced?
AXL Advanced lists this role as a Full-time position.
What experience level is required for this role at AXL Advanced?
AXL Advanced is looking for a candidate with "Director" experience level.
What benefits are offered by AXL Advanced for this role?
AXL Advanced offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Paid Vacation, and Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at AXL Advanced?
You can apply for this role at AXL Advanced either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.