Technical Marketing Manager
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Overview
Job Description
- Create In-Depth Technical Content: Author and manage high-value technical collateral, including white papers on opportunity charging physics, application notes, competitive benchmarks, technical specifications, and detailed integration guides for the AssetPro 360 API.
- Case Studies: Work with the Sales and Customer Success teams to develop technical case studies showcasing ROI derived from Minit Charger's patented technology, emphasizing reduced costs, increased uptime, and battery health optimization.
- Webinars and Demonstrations: Develop and deliver technical webinars and product demonstrations that clearly explain the architecture of our charging systems (e.g., ALTUS II) and the functionality of our asset management software.
- Technical Positioning: Define and refine technical product positioning that highlights the differentiators of Minit Charger’s solutions, such as the efficiency of Wide-Bandgap (WBG) power electronics and the data-driven insights from AssetPro 360.
- Competitive Intelligence: Conduct deep-dive technical analysis of competitor fast-charging systems and fleet management tools, providing the Sales and Product teams with clear, defensible counter-messaging and technical talking points.
- Sales Training: Build and deliver in-depth technical training modules for the sales and channel partner teams, focusing on the technical advantages of opportunity charging over traditional battery swapping.
- Tools for the Field: Develop technical pitch decks, configuration guides, and comparison matrices that help the Sales Engineering team scope and propose solutions tailored to specific fleet sizes and operational needs (e.g., 24/7 warehouse vs. airport GSE).
- 3+ years in a technical role such as Technical Marketing, Product Marketing, or Sales Engineering for a hardware or software company.
- Direct experience with EV charging infrastructure, power electronics, battery systems, or industrial IoT/telematics is highly preferred.
- Proven track record of creating high-quality, long-form technical content (articles, white papers, tutorials).
- Familiarity with IoT concepts including data ingestion, cloud platforms (AWS/Azure), and industrial communication protocols (e.g., OCPP, CAN Bus).
- Experience in the Onroad EV Charging, Material Handling (Forklifts) and/or Airport Ground Support Equipment (GSE) industries.
- Working knowledge of CRM and Marketing Automation tools for tracking content effectiveness.
- Exceptional presentation and public speaking skills, capable of presenting complex technical information to C-level executives and maintenance crews alike.
Minit Charger is a leading provider of cloud connected EV charger eco system for virtually every EV segment. Our solutions are at work at major airports across the globe and household names such as General Mills, Kellogg, Whirlpool, Good Year to name a few.We value great talent, dedicated and hardworking team members who play important role in mutual growth. We offer competitive salary, benefits, 401K and room for growth.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
