Technical Product Marketing Manager, Media & Entertainment

Technical Product Marketing Manager, Media & Entertainment

Location: Hybrid - Bay Area, California

About the Role

If you're a product marketer who thrives at the intersection of cutting-edge technology, customer value, and go-to-market execution, this role is for you. At Coactive, we’re looking for a TechnicalProduct Marketing Manager who deeply understands AI-powered products and can translate complex capabilities into clear, compelling value for customers and internal teams.

While our products are powered by advanced AI, this role prioritizes strong domain expertise in Media & Entertainment and Ad Tech workflows. The ideal candidate can immediately engage with customers in this ecosystem and quickly ramp on the AI side with support from our technical teams.

This is a high-impact, high-visibility role where you’ll be a fundamental driver of how our products are positioned, promoted, and launched, based on a deep understanding of the market and of customer needs. You’ll work closely with Product Management, Engineering, Sales, and Customer Success teams to ensure that Coactive’s AI-powered solutions resonate with Media & Entertainment customers.

What You’ll Do

Customer and Market Insight

• Leverage your expertise in Media and Entertainment workflows, challenges, and buying motivations to create compelling collateral and communications.

• Bring strong familiarity with the Ad Tech and Media ecosystem, including how organizations operate, evaluate vendors, and adopt new technologies.

• Engage directly with customers to understand how AI-powered capabilities deliver value for content and advertising-driven use cases.

• Ensure that Coactive is abreast of the latest competitive developments and is well positioned to succeed in a rapidly changing market.

Product Positioning and Messaging

• Help to drive product positioning, value propositions, and messaging across key personas and use cases.

• Lead core PMM strategy including messaging, positioning, competitive analysis, and pricing/packaging to ensure our solutions are differentiated in the Media and Ad Tech market.

• Clearly articulate technical capabilities (AI, multimodal models, data pipelines, content and advertising workflows) in a way that resonates with both technical and business audiences.

• Create compelling product narratives that connect features to outcomes and ROI.

• Influence product strategy by providing market-backed insights and feedback to Product Management and Engineering.

Go-to-Market Strategy and Enablement

• Lead GTM strategy for new product launches, from alpha and beta to GA. Influence the direction of demand generation campaigns.

• Partner with Product Management to drive launch readiness, compelling customer narratives, and product collateral.

• Enable Sales and Customer Success with training, pitch decks, demos, battlecards, FAQs, and technical enablement.

• Help design and manage beta and early-access programs to build champions and gather actionable feedback.

Technical Storytelling

• Translate complex AI concepts (computer vision, NLP, multimodal learning) into simple, credible, and differentiated stories.

• Become comfortable explaining how our AI-powered capabilities work at a high level, with support from internal technical experts.

• Collaborate with Solutions and Sales Engineering to ensure demos and proof points align with real customer value.

• Create compelling, high level demos or explainer videos that can drive inbound interest

What We’re Looking For

• 10+ years of experience in Product Marketing, ideally within Ad Tech, Media, MarTech, or related industries.

• Strong domain expertise in the Media, Advertising, or Ad Tech ecosystem, including familiarity with content operations, adtech platforms, or programmatic advertising workflows.

• Experience working closely with Product and Engineering teams on roadmap alignment and launches.

• Deep experience enabling sales teams with effective presentations, demos, explainer videos, whitepapers, etc.

• Strong foundation in core PMM disciplines such as messaging, positioning, competitive intelligence, and pricing/packaging.

Why This Role is Unique

• Strategic Impact: Helping to drive GTM for Coactive’s AI solutions at a pivotal growth stage.

• Technical Depth: Work on cutting-edge, multimodal AI applications.

• Cross-Functional Influence: Sit at the center of Product, Engineering, and GTM.

• Customer-Centered Storytelling: Build narratives rooted in real customer needs and outcomes, not just features.

If you’re passionate about AI, technical storytelling, and helping to drive awareness and interest in products that truly resonate in the market, we’d love to hear from you.

What You Can Expect From Us

• Hybrid role based in San Jose or San Francisco, California.

• Estimated annual base salary, based on experience level: $160,000 - 200,000.

• Equity grants.

• 100% medical, dental, and vision coverage for you.

• Partial coverage for dependents.

• Flexible PTO.

• Social events including book clubs, happy hours, hiking, board games, and Mario Kart.

• A supportive environment where we don’t just build products—we develop people.

*Compensation is based on experience, skills, qualifications, and market demand. This range may be adjusted in the future.