Territory Manager - Tennessee

Mission Statement — Downeast Cider

“If we create value for customers, we create value for ourselves in fulfilling work and robust compensation. This requires a world-class brand and a world-class team.”

Mission Statement — Territory Manager

As a Territory Manager, you are the face of Downeast in the market. Your mission is to grow sales, expand distribution, and elevate our visibility across both on- and off-premise accounts in your territory. You build meaningful wholesaler and customer relationships, execute with consistency, and bring our cider portfolio to life through excellent in-market work. You are the frontline force moving Downeast toward becoming the #1 hard cider in America.

Who You Are

You are someone who:

• Is energized by selling, relationship-building, and winning in the field
• Brings passion and enthusiasm for craft cider and the Downeast brand
• Communicates clearly, confidently, and professionally
• Is organized, disciplined, and able to manage a high-volume account list
• Thrives in a fast-paced, entrepreneurial environment
• Takes ownership of results, follows through, and consistently executes
• Builds trust with wholesalers and account partners
• Enjoys being out in the market 80–90% of the time
• Welcomes feedback, acts on it quickly, and views coaching as a competitive advantage

Key Responsibilities

Sell, Sell, Sell

• Execute against monthly and quarterly sales goals
• Increase Downeast’s presence in existing accounts and introduce new products
• Prospect, pitch, and close new accounts across on- and off-premise channels
• Seek out and secure merchandising, display, and promotional opportunities
• Ensure product freshness and uphold Downeast’s quality standards

Flex Your People Skills

• Spend the majority of your time visiting new and existing accounts
• Build strong relationships with account decision-makers
• Balance communication with multiple wholesaler reps
• Leverage wholesaler ride-alongs and partnerships to increase sales and maintain visibility

Keep Track of It All

• Record all account activity and visit notes in a VIP KARMA
• Maintain accurate data in VIP and Karma
• Input contact information and visit recaps after each sales call
• Create and send weekly recaps of account work to wholesalers

Preferred Qualifications

• Passion for craft cider and the beverage industry
• Experience providing excellent customer service
• Strong communication, time management, and organizational skills
• Comfortable multitasking and adapting throughout the day
• At least 21 years old (federal & state alcohol regulations)
• Must reside within the territory

Bonus Points

• Outside sales experience
• Experience in alcohol / beer / wine / spirits
• Valid driver’s license and reliable vehicle
• Comfortable using CRM software
• Proficient in Google Suite
• Don’t check every box? We value grit, hustle, and passion. If this role speaks to you, apply with a one-page cover letter explaining why you, no “to whom it may concern” required.

What We Offer

• Unlimited PTO
• Paid holidays
• Variable compensation This role includes uncapped quarterly variable compensation with a 20% target and 40% stretch benchmark; actual earnings may exceed benchmarks based on performance
• 401(k) with 4% company match
• Health & dental insurance
• Company-paid short-term disability
• Mileage and expense reimbursement
• Monthly phone stipend (up to $100/month)
• Sales training/retreats
• Regular team contests with additional financial incentives
• Eligibility for our annual Elite Slinger’s Club trip (last year: Puerto Rico)
• Company-wide holiday party
• Cider allowance (hope your fridge is big)

about downeast cider:

we first started fermenting batches of cider up at bates college in 2011.