Tiktok Shop Lead

Create Wellness, Inc.New York, NY

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Overview

Schedule

Full-time

Career level

Senior-level

Remote

Hybrid remote

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

We're hiring a TikTok Shop Lead to own our TikTok Shop presence end-to-end — from channel strategy and listing optimization to affiliate management and content performance.

This role is for someone who:

Lives on TikTok and understands what actually drives Shop conversions
Is equal parts creative and analytical — knows a good hook and knows how to read the data behind it
Wants to build something, not just maintain it
Thinks about TikTok Shop in the context of the full business, not just one channel
Has a passion for building community

You'll own the roadmap for one of our fastest-growing channels and work closely with the growth, creative, and influencer teams to scale it.

What You'll Do

TikTok Shop Strategy & Operations

Own the TikTok Shop channel: listings, product catalog, pricing, promotions, and storefront health
Manage Combined Listings, flavor/variant consolidation, and listing architecture across SKUs
Stay on top of platform updates, policy changes, and new features — and act on them fast
Drive toward key channel metrics: Videos per day, GMV, ROAS, conversion rate, affiliate-driven revenue

Affiliate & Creator Management

Build and manage Create's TikTok Shop affiliate program — recruiting, activating, and retaining creators
Work closely with agency partner to scale affiliate outreach
Identify high-potential affiliates and route the right products and briefs to the right creators
Track affiliate performance and optimize commission structures and incentives
Coordinate with the broader influencer team to align Shop affiliates with paid whitelisting strategy

Content & Creative

Work with creators and internal teams to develop Shop-native content (lives, shoppable videos, PDPs)
Identify what hooks, formats, and narratives convert — and build a testing framework around it
Support TikTok LIVE strategy and execution where applicable

Analytics & Reporting

Own TikTok Shop reporting: GMV, affiliate revenue, conversion, traffic sources, and content performance
Surface insights on what's working and bring clear recommendations — not just data
Monitor competitive landscape and platform trends

Requirements

2–4 years of experience in TikTok Shop, social commerce, or a closely adjacent role
Hands-on experience managing a TikTok Shop account (not just running ads against one)
Strong understanding of TikTok's affiliate ecosystem and creator activation
Comfortable with performance data and able to connect content decisions to business outcomes
Organized and process-oriented — you can manage a lot of moving pieces without dropping any

What We're Looking For

You think like an owner, not a coordinator
You're excited about where social commerce is going — and want to help lead it
You're fast, resourceful, and don't wait to be told what to do
You care about GMV and real business outcomes, not vanity metrics

Nice to Have

Experience with TikTok Shop Seller Center, metafields, and Combined Listings
Background in influencer or affiliate marketing
Familiarity with Shopify and DTC ecommerce metrics
Experience running or supporting TikTok LIVE commerce

Benefits

Competitive compensation
Fully-paid health, dental, and vision insurance
Manhattan office with a flexible hybrid setup and generous PTO

Why You'll Love Working Here

At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it. This role has a real seat at the table—you'll directly shape how Create goes to market.

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FAQs About Tiktok Shop Lead Jobs at Create Wellness, Inc.

What is the work location for this position at Create Wellness, Inc.?

This job at Create Wellness, Inc. is located in New York, NY, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Create Wellness, Inc.?

Employer has not shared pay details for this role.

What employment applies to this position at Create Wellness, Inc.?

Create Wellness, Inc. lists this role as a Full-time position.

What experience level is required for this role at Create Wellness, Inc.?

Create Wellness, Inc. is looking for a candidate with "Senior-level" experience level.

What benefits are offered by Create Wellness, Inc. for this role?

Create Wellness, Inc. offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, and Paid Vacation for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Create Wellness, Inc.?

You can apply for this role at Create Wellness, Inc. either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.