Trade Show Specialist

Description

Tyler's Technologies' marketing team is hiring a trade show specialist responsible for collaborating and executing multiple aspects of trade show management focused on the ERP and Civic market. Primary responsibilities will include customizing the trade show experience for target audiences to achieve Tyler's strategic goals and ensuring that trade show delivery is consistent. The trade show specialist will partner with multiple sales channels and is responsible for trade show management, lead management, booth inventory/shipping, budget oversight, and event exhibit support.

Responsibilities

• Responsible for identifying and managing trade shows for target audience:

• Research trade shows to obtain the latest vendor information

• Manage high-profile and large trade shows as well as smaller tiered shows

• Meet with marketing leaders to review recommended trade shows based on company goals and budget

• Generate budgetary reports and provide budget projections to the marketing lead

• Track and analyze trade show demographics: # of attendees, job titles, etc.

• Explore, analyze and present sponsorship opportunities with vertical team

• Manage sponsorship opportunities in trade show marketing

• Ensure Tyler-brand consistency in marketing campaigns and trade show planning

• Responsible for all trade show logistics including:

• Selecting booth location

• Submitting approved company/divisional descriptions

• Selecting/purchasing show services (electricity, materials handling, Internet, etc.)

• Securing and ensuring timely delivery of pre- and post-show lists

• Collecting and consolidating pre- and post-show sales feedback either through surveys or direct interaction with sales reps

• Ensuring that all appropriate materials arrive at the show for installation

• Generating post show budget versus expense reporting

• Coordinating the execution of show-related marketing campaigns in collaboration with marketing specialists

• Tracking and coding all show related expenses to credit card statements and invoices with the proper account code for expense tracking

• May be required to code FedEx bills for payment

• Develop and maintain positive working relationships with all clients which may include associations, Tyler clients, Tyler staff and third-party vendors.

• Tier 1/Tier 2 trade show responsibilities include:

• Working with exhibit house to secure assets, arranging show services, and shipping logistics

• Working with marketing team to identify and execute engagement programs that align with established goals to drive traffic

• Initiating and/or leading pre-show meetings to communicate established goals for show and discussing all relevant activities

• Utilizing trade show management software, maintain trade show records including:

• Comprehensive files for each trade show

• Tracking all associated costs

• Pre- and post-show attendee lists

• Responsible for registering company representation for trade shows and ensuring overall show coverage is managed.

• Responsible for distributing show information to stakeholders and onsite representation and elevating additional onsite special requests to marketing lead.

• Responsible for trade show booth inventory to ensure availability and appropriateness and report the effectiveness and usage of materials back to the marketing lead.

• Responsible for auditing/managing literature and promo item inventory, including producing and distributing regular inventory reports to the marketing team.

• Responsible for negotiating value adds and/or discounts for sponsorships to garner additional value.

• Responsible for executing lead management/engagement/return on objective reporting for each show.

• Responsible for ad-hoc marketing communications/trade show projects as assigned.

Qualifications

• Bachelor's degree in a related field or equivalent experience preferred, but not required
• Typically requires 3-5 years of trade show experience
• CTSM or CTSM study recommended
• Excellent organizational skills
• Basic understanding of our industry and marketing concepts
• Strong communication skills
• Proficiency in Microsoft Office products
• 10-25% travel for trade shows and internal meetings