Travel Marketing Manager

AAA Club Alliance is hiring for a Travel Marketing Manager to join our team! The Travel Marketing Manager is responsible for leading the strategy, development, and execution of integrated marketing campaigns that drive Travel Services growth across leisure and specialty travel segments. This role combines deep travel industry expertise with strong marketing strategy capabilities to accelerate online and advisor‑led bookings, increase member penetration in travel, and strengthen AAA's competitive position in the marketplace. Our ideal candidate will have travel marketing experience, B2B marketing with a focus on trade show/events, a strategic mindset and ability to grow in the role.

What We Offer:

As part of our team, you'll enjoy a total rewards package designed to support your well-being, growth, and work-life balance. Our package includes:

• Competitive annual salary; the starting base salary range is $65,059-$107,276*

• Annual Bonus + Annual Merit Increase Eligibility

• Hybrid schedule (3 days on-site weekly)

• Comprehensive health benefits package

• 3+ weeks of paid time off accrued during your first year

• 401(K) plan with company match up to 7%

• Professional development opportunities and tuition reimbursement

• Paid time off to volunteer & company-sponsored volunteer events throughout the year

• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability

• The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.

Primary Responsibilities:

Strategic Leadership:

• Lead the development of full‑funnel marketing strategies across key travel segments.

• Translate consumer insights, member behavior, and competitive intelligence into actionable campaign plans and messaging.

• Partner with key stakeholders to define annual travel marketing strategies, KPIs, and growth opportunities.

Campaign & Channel Management:

• Manage the strategy and tactical implementation of omni‑channel campaigns - including paid media, direct mail, influencer, email, social, landing pages, AAA.com merchandising, and in‑branch assets.

• Oversee campaign briefs, creative direction, segmentation, targeting, and performance optimization.

• Collaborate with Travel Services product owners

• Ensure alignment between messaging, channel mix, offers, and customer journey by travel segment.

• Evaluate campaign effectiveness through KPIs, analytics dashboards, and financial performance.

• Recommend optimizations to improve conversion, reduce acquisition costs, expand retargeting pools, and enhance overall campaign ROI.

Cross‑Functional Collaboration:

• Serve as the strategic liaison between Marketing, and Travel Services, Digital, and external agencies to ensure unified campaign execution.

• Lead cross‑functional planning discussions, ensure stakeholder alignment, and manage timelines, budgets, and workflows.

• Support the Corporate Travel Business Development team by managing marketing needs for industry trade shows and B2B events, including pre‑event promotion, on-site materials, and post‑event follow-up marketing.

• Partner with Business Development to ensure trade show strategies align with corporate travel growth priorities, target accounts, and lead‑generation goals.

Production & Project Management:

• Manage end‑to‑end production schedules for advertising materials including publications, direct mail, email, brochures, landing pages, and social media.

• Request cost proposals from printers and agencies, manage budgets, and ensure on‑time delivery of all assets

• Lead tactical discussions with internal departments and business lines to ensure alignment of marketing and promotional efforts and on-time delivery of advertising campaigns.

• Oversee the creation and delivery of event assets-including booth materials, signage, presentations, and collateral-for Corporate Travel trade shows and industry conferences.

• Manage logistics, timelines, and vendor coordination for B2B event marketing to ensure a consistent brand presence and strong sales enablement support.

Minimum Qualifications:

• Bachelor's Degree in Marketing or related discipline or equivalent.

• 5 + years related work experience (preferably with travel industry experience); demonstrated success with marketing production and implementation.

• Experience supporting trade shows, B2B events, or sales‑enablement marketing for a business development organization preferred.

• Proven success leading marketing strategy and full‑funnel campaigns.

• Experience with segmentation, personalization, and performance‑driven media strategies.

• Experience managing integrated campaigns across digital (SEM, social, display, retargeting), email, and print

• Thorough knowledge of marketing theory and tactics, as applied to Travel Services marketing and promotions.

• Experience managing fast-paced production timelines and multiple projects within budget.

• Current and relevant knowledge of digital marketing channels including Search Engine Marketing, Social Media, etc.

• Thorough knowledge and understanding of the travel industry preferred.

• Strong ownership skills with the ability to influence people and outcomes, and to articulate desired direction through gaining consensus on how to best proceed.

• Strong communications skills that encourage open dialogue and collaboration

• Ability to quickly develop innovative and creative marketing approaches to increase sales in a cost-effective manner.

• Excellent writing, creative briefing, and messaging skills.

• Proficiency in MS Office Suite with expertise in PowerPoint, Word, and Excel. InDesign, Adobe Pro, Workfront and/or HTML experience a plus.

Full time Associates are offered a comprehensive benefits package that includes:

• Medical, Dental, and Vision plan options
• Up to 2 weeks Paid parental leave
• 401k plan with company match up to 7%
• 2+ weeks of PTO within your first year
• Paid company holidays
• Company provided volunteer opportunities + 1 volunteer day per year
• Free AAA Membership
• Continual learning reimbursement up to $5,250 per year
• And MORE! Check out our Benefits Page for more information

ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA's policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA's operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.

Job Category:

Marketing