User Acquisition Lead

About Us:

Public is the long-term investing platform. Investors use AI and a vast variety of asset classes, from stocks and bonds to crypto and options, to build portfolios for the long haul. Launched in 2019, Public has been trusted with billions in assets of affluent investors. Headquartered in New York City, it's raised over $400M from investors like Accel and Tiger Global.

About the Role:

We are seeking a highly skilled and data-driven User Acquisition Lead to join our team at Public.com. This role is instrumental in driving our performance marketing efforts across biddable media channels while also pioneering new growth opportunities in emerging channels The ideal candidate will be an expert in paid acquisition, biddable media, attribution, and growth marketing strategies. You will play a key role in optimizing acquisition efforts and scaling our customer base efficiently and profitably.

Key Responsibilities:

• Co-Lead and execute performance marketing campaigns across digital platforms, including Google, Meta, Display, Video, and beyond.
• Explore and test emerging channels such as TikTok, TV, social distribution and new high-growth opportunities.
• Develop and implement data-driven acquisition strategies, ensuring optimal allocation of budget and resources.
• Optimize bidding strategies and campaign performance to drive high-quality user acquisition while maintaining strong unit economics.
• Work cross-functionally with product, data, creative, and compliance teams to refine messaging, targeting, and customer journey improvements.
• Enhance attribution modeling and tracking, ensuring accurate measurement of multi-channel impact and conversion efficiency.
• Analyze campaign performance and insights, leveraging analytics tools to identify trends, opportunities, and areas for improvement.
• Drive experimentation and A/B testing to iterate and refine strategies, improving conversion rates and ROAS.
• Stay ahead of industry trends and changes, ensuring Public.com remains at the forefront of performance marketing innovations.

What We're Looking For:

• 5+ years of experience in performance marketing, user acquisition, or growth roles.
• Expertise in mobile-first marketing, including app analytics, user acquisition for mobile apps, and mobile growth strategies.
• A strong creative instinct with a deep understanding of virality, performance-driving creative, and best practices for high-converting ad content.
• Experience managing designers and creative partners, leading creative sprint cycles, and translating marketing objectives into actionable assets that meet both performance goals and brand standards.
• Strong understanding of attribution models, incrementality testing, and marketing analytics.
• Proven ability to optimize CAC, LTV, and ROAS while driving sustainable growth.
• Proficiency with marketing analytics tools (Google Analytics, Looker, Singular, etc.).

Benefits:

• Competitive salary and equity
• Comprehensive health, dental, and vision plans
• Generous PTO and parental leave policy
• 401(k) plan with company match
• Opportunities for career growth and professional development

Public is an equal employment opportunity employer to all employees and applicants for employment and prohibits discrimination and harassment of any type. We celebrate people of all race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or expression. The compensation range for this role is $140K-$180K based on skills and experience.