User Acquisition Marketing Manager (Remote, Contract)

Huckleberry LabsLos Angeles, CA

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Overview

Schedule

Full-time

Career level

Senior-level

Remote

On-site

Job Description

About Huckleberry

At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.

Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey.

We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.

About the role

As a User Acquisition Marketing Manager, you’ll be responsible for successfully executing on our user acquisition strategy. You will collaborate with cross-functional teams in order to reach aggressive company growth goals and report directly to the director of performance marketing. This is an opportunity to help shape the next phase of growth for one of the most beloved parenting apps in the world.

This is a 40-hour per week, 12-month contract on a 1099 basis.

Areas of responsibility

Plan, launch, and manage global app and web paid acquisition campaigns across channels like Google, Meta, TikTok, and others, while maintaining our CAC and ROAS targets.
Conduct thorough data analysis to identify trends and opportunities for campaign performance optimization.
Manage and optimize a multi-million dollar budget across paid media channels.
Partner closely with creative and brand teams to develop scalable ad creatives and performance-driven messaging strategies.
Explore and evaluate user growth opportunities and prioritize by impact.
Build and manage testing frameworks (A/B tests, creative/ad copy experiments, audience tests, bid tests).
Act as liaison to our affiliate marketing agency and manage key relationships with our ad platform partners.
Collaborate with product, data science, and lifecycle marketing teams to improve acquisition-to-retention performance.
Contribute to overall growth strategy and identify new acquisition channels, audience opportunities, and scalable growth levers.

Requirements

4+ years of relevant work experience.
In-depth understanding and hands-on experience with major advertising platforms such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads. Additional platforms and ad networks are a plus.
Experience working with an MMP (e.g., AppsFlyer).
Experience working with data analytics platforms (e.g., Amplitude).
Experience running lift tests.
Strong analytical and reporting skills.
Technical knowledge and experience setting up conversion tracking.
Excellent sense of accountability and ownership.
A blend of creative and analytical approaches to problem-solving.

Nice to have

Comfortable working within a fast-paced environment and leveraging AI tools.
Ability to work with minimal guidance, be proactive, and handle the uncertainties and ambiguities you might encounter in a typical startup environment.
ASO experience is a plus.
Experience with Web2App marketing campaigns.
Experience with subscription businesses.
Affiliate marketing experience is a plus.

Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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FAQs About User Acquisition Marketing Manager (Remote, Contract) Jobs at Huckleberry Labs

What is the work location for this position at Huckleberry Labs?

This job at Huckleberry Labs is located in Los Angeles, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Huckleberry Labs?

Employer has not shared pay details for this role.

What employment applies to this position at Huckleberry Labs?

Huckleberry Labs lists this role as a Full-time position.

What experience level is required for this role at Huckleberry Labs?

Huckleberry Labs is looking for a candidate with "Senior-level" experience level.

What is the process to apply for this position at Huckleberry Labs?

You can apply for this role at Huckleberry Labs either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.