UX/UI Manager

The People BrandCarlsbad, California

$75,000 - $95,000 / year

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Overview

Schedule

Full-time

Career level

Director

Remote

On-site

Compensation

$75,000-$95,000/year

Job Description

POSITION DESCRIPTION
Title & Reporting Relationships
Position Title:	UX/UI Manager
Reports to:	GM eCommerce & Digital Marketing
Department:	Digital
Oversees:	None
Interactions:	Creative, Production, Ecom/Digital, Customer Service

Main Purpose and Major Challenges of the Role

Own and elevate the end-to-end digital customer experience, balancing conversion performance, brand experience, and scalability. Partner cross-functionally (Marketing, Product, Engineering, Merchandising) to ensure the websites drives measurable business outcomes while delivering a best-in-class user experience. Key challenges include translating business goals into UX strategy and execution, maintaining consistent testing velocity with meaningful impact (not just volume), balancing short-term revenue gains with long-term UX and system improvements, aligning stakeholders across competing priorities, and scaling design systems and experimentation frameworks as the business grows.

This role has a 4 day in-office expectation.

ACCOUNTABILITY:

Conversion Rate Optimization

Own and drive the end-to-end CRO program, including roadmap, prioritization, execution, and reporting.
Define and maintain a testing framework (hypothesis quality, statistical rigor, velocity, win rate).
Lead development of data-driven UX strategy aligned with revenue, margin, and customer growth goals.
Translate insights into clear test hypotheses tied to business impact (AOV, CVR, RPV, LTV).
Partner with Analytics to ensure clean tracking, experiment design integrity, and attribution accuracy.
Establish and manage a prioritized experimentation backlog across funnel stages.
Drive continuous optimization cycles, incorporating learnings into future tests and product decisions.
Own reporting cadence (weekly/monthly/quarterly) with clear insights, not just results.
Identify and quantify opportunity sizing (impact modeling before testing).
Leverage AI and automation to, identify friction points, generate test ideas & accelerate analysis and insights.

ACCOUNTABILITY:

User Experience

Own the end-to-end UX/UI vision for the websites, ensuring consistency, usability, and brand alignment.
Lead design of high-impact surfaces (homepage, PLPs, PDPs, checkout flows, landing pages).
Create user journeys, flows, wireframes, and high-fidelity designs grounded in data and user behavior.
Establish and evolve a scalable design system (components, patterns, tokens).
Ensure designs are feasible, performant, and aligned with engineering constraints.
Drive UX consistency across all digital touchpoints (site, landing pages, campaigns).
Partner with Engineering and Product to ensure high-quality implementation and QA.
Balance speed vs. polish—knowing when to ship quickly vs. refine.
Own the briefing of UX/UI requirements for projects entering the development queue, ensuring clear specifications and alignment with business goals, and lead UAT (user acceptance testing) to validate functionality, design accuracy, and overall experience prior to release.

AI leverage expectations:

Rapid prototyping and variation generation
UX audits and heuristic analysis
Personalization and dynamic UX concepts

ACCOUNTABILITY:

Consumer Insights & Research

Own customer insight generation across qualitative and quantitative sources:
- heatmaps, session recordings
- surveys, user interviews
- analytics + funnel data
Translate insights prioritized UX improvements
- test hypotheses
- strategic recommendations
- Identify behavioral patterns and friction points across segments (new vs returning, device, channel).
Build a centralized insights repository accessible across teams.

ESSENTIAL SKILLS & QUALIFICATIONS

3-5 years of CRO or UX experience
Comfortable with A/B testing and managing a testing calendar
Figma or other prototyping tool experience
Strong communication skills
Strong attention to detail
Good at taking initiative
Previous retail experience a plus
Experience leveraging AI tools for CRO and UX/UI a plus
Graphic design experience a plus

$75,000 - $95,000 a year

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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FAQs About UX/UI Manager Jobs at The People Brand

What is the work location for this position at The People Brand?

This job at The People Brand is located in Carlsbad, California, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at The People Brand?

Candidates can expect a pay range of $75,000 and $95,000 per year.

What employment applies to this position at The People Brand?

The People Brand lists this role as a Full-time position.

What experience level is required for this role at The People Brand?

The People Brand is looking for a candidate with "Director" experience level.

What is the process to apply for this position at The People Brand?

You can apply for this role at The People Brand either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.