Vice President (Vp) Of Marketing

Better ImpactWinston-Salem, NC

Apply with Sonara

Automate your job search with Sonara.

Submit 10x as many applications with less effort than one manual application.¹

Reclaim your time by letting our AI handle the grunt work of job searching.

We continuously scan millions of openings to find your top matches.

Overview

Schedule

Full-time

Career level

Executive

Remote

On-site

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

WHO WE ARE

The system of record for volunteer programs worldwide

Better Impact is the system of record for volunteer programs at tens of thousands of organizations: nonprofits, hospitals, governments, campuses, and companies. We're G2's #1 volunteer management platform, backed by Brydon Group, a veteran-led private equity firm, and growing fast.

We recently acquired one of our largest competitors, and we're building one company and one platform out of two. It's an inflection point, and the people who join now get to shape what comes next.

OUR TEAM & CULTURE

We believe technology should strengthen communities and support the professionals who lead their programs. Our team is committed to building meaningful tools while fostering a workplace where people feel supported, valued, and empowered to grow.

We take the work seriously. We don't take ourselves too seriously.

WHO WE'RE LOOKING FOR

A leader who builds the team and the brand, and holds the funnel accountable

You've led B2B SaaS marketing and inherited a mixed team, then turned it into a high-performing one. You lead first: you make the seat calls, set the standard, and build the culture. You don't wait for a finished brief.

You have real brand and category instincts. You've helped build a category narrative or a movement, Gainsight or HubSpot style, not just run campaigns. And you hold demand gen accountable: you know SQLs, conversion, and CAC cold, you live in the funnel, and you can pull the report yourself even if you hire someone to run it day to day.

You do a lot with a lean team and budget. You're here to build the engine and the movement, not maintain someone else's.

WHAT YOU'LL DO

Own marketing strategy and execution across our multi-product portfolioAssess and build the team: Set the standard, stand up a marketing org that performs

Make the pipeline legible: lead scoring, attribution, and source-level CAC, so SQLs and conversion are visible on demandGrow inbound and convert more of it, and own the budget with a clear return on every channel

Unify the brand into one platform story: one company, many products, one categoryBuild the movement: turn our category direction into the community, content, and events the market follows

WHAT YOU BRING

A track record leading B2B SaaS marketing, including turning an inherited, mixed team into a high-performing oneBoth sides of the house: real brand and category instincts, plus command of demand gen (SQLs, conversion, CAC)

Fluent in HubSpot and comfortable pulling the funnel report yourselfYou've coached people up and made the hard call when someone wasn't right for the seat

Experience in a fast-scaling, high-volume B2B SaaS environment

Benefits

Medical, dental & vision insurance (after 90 days)401(k) (after 90 days)

Unlimited vacation+

9 paid holidays

Paid parental leaveCompetitive comp package

Automate your job search with Sonara.

Submit 10x as many applications with less effort than one manual application.

Apply with Sonara Apply manually

FAQs About Vice President (Vp) Of Marketing Jobs at Better Impact

What is the work location for this position at Better Impact?

This job at Better Impact is located in Winston-Salem, NC, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Better Impact?

Employer has not shared pay details for this role.

What employment applies to this position at Better Impact?

Better Impact lists this role as a Full-time position.

What experience level is required for this role at Better Impact?

Better Impact is looking for a candidate with "Executive" experience level.

What benefits are offered by Better Impact for this role?

Better Impact offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Paid Holidays, Paid Vacation, Parental and Family Leave, Flexible/Unlimited PTO, and 401k Matching/Retirement Savings for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Better Impact?

You can apply for this role at Better Impact either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.