Vice President, Marketing - Chapter

Leadership and Strategy

• Define and lead Chapter’s overall marketing vision and strategy, aligned with enterprise growthobjectivesand TAG’s mission to deliver consumer-centriccare.

• Own the development of integrated marketing strategies that span brand, demand generation, digital commerce, partnerships, and lifecycle marketing.

• Serve as a strategic partner toChapterleadership, Field Operations, Sales, Clinical, Product, andCorporateteams to ensure marketing priorities are aligned with business needs and operational realities.

• Build and lead a high-performing marketing organization with clear accountability, strong talent development, and a culture of collaboration and executional excellence.

• Model a highly collaborative leadership style,prioritizing shared outcomes over functional optimization and fostering trust across teams.

• Stay close to execution, especially in moments of rapid iteration, testing, or operational change.

Brand & Integrated Marketing

• Oversee brand strategy, positioning, and messaging to strengthen Chapter’s market leadership and emotional connection with consumers.

• Ensure consistent, compelling storytelling and brand expression across all consumer touchpoints, including media, digital, in-studioexperiences, and partnerships.

• Oversee enterprise social media strategy and execution, driving brand growth, audience engagement, and measurable business impact across all major platforms.

• Partner with operations and clinical leaders to ensure the brand promise is delivered consistently through theguestexperience.

Digital Commerce & Demand Generation

• Lead digital commerce strategy to drive lead generation, conversion, and patient acquisition across paid, owned, and earned channels.

• Optimizethe full marketing funnel—from awareness through consultation and post-consult engagement—in close partnership with Sales, Operations, and Analytics teams.

• Leverage data, testing, and performance insights to continuously improve marketing efficiency, effectiveness, and ROI.

Strategic Planning & Performance Management

• Lead marketing planning processes, including annual plans, investment prioritization, and long-range growth initiatives.

• Establish clear KPIs and measurement frameworks to track performance, inform decision-making, and communicate results to executive leadership.

• Translate consumer, market, and performance insights into actionable strategies and recommendations.

• Leverage advanced measurement techniques to track, analyze, andoptimizemarketing performance with a focus on transparency and accountability.

Collaboration & Innovation

• Act as a key connector across marketing, sales, operations, clinical, and corporate teams to ensure alignment and speed of execution.

• Leverage advanced digital, automation, personalization, and AI-enabled tools to enhance acquisition performance and marketing effectiveness.

• Partner with various cross-functional leaders and teams to drive a holistic view of the customer journey, ensuring all touchpoints areoptimizedfor maximum conversion.

• Bring a “no job too small” mindset,stepping in where needed to remove obstacles and accelerate progress.

• Champion a culture of experimentation, learning, and shared accountability,where teams win — and learn — together.

• Balance speed and rigor,knowing when to move fast and when to slow down for quality and alignment.

• Stay ahead of industry and consumer trends to ensureChapterremainscompetitive and innovative in theindustry.

Requirements&Qualifications 

• 15+ years of progressive marketing experience, with a strongtrack recordof drivingrevenue-generating growththrough performance marketing, direct response, and full-funnel acquisition strategies in B2C or consumer-facing environments.

• Experience thriving infounder-led, high-growth, or transformation-stage organizationswhere prioritiesevolveand leaders must be adaptable.

• Demonstrated ability tolead without ego,putting team success and company outcomes above personal or functional recognition.

• Comfortoperatingwithimperfect information,making sound decisions while continuously refining through data and collaboration.

• Proven leadership experience building and scaling high-performing marketing teams across paid media, digital commerce, lifecycle marketing, and growth functions.

• Deepexpertiseindirect response marketing, including test-and-learn methodologies, conversion rate optimization, funnel analytics, and CAC/LTV optimization.

• Demonstrated ability to design and scalehigh-impact acquisition enginesacross paid, owned, and lifecycle channels whilemaintainingdisciplined ROI and financial accountability.

• Advanced digital marketing acumen, including experienceleveragingautomation, personalization, AI-enabled tools, and intelligent content systemsto improve speed-to-lead and acquisition performance.

• Strong analytical and strategic mindset, with the ability to translate data, consumer insights, and market signals into clear action and business impact.

• Experience partnering cross-functionally with Sales, Operations, Product, Clinical, and Technology teams to drive integrated growth outcomes.

• Excellent communication and executive presence, with the ability to influence senior leaders and align teams around growth priorities.

• Strategic, results-oriented leader who thrives in fast-paced, complex environments and brings a builder’s mindset to evolving organizations.

• Passion for consumer-centric healthcare and improving access, outcomes, and experiences through innovative marketing approaches.