Vice President, Product And Customer Marketing

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform-where modern legal work happens with clarity and consistency.

Powered by LOIS, the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more. Fueled by a team of exceptional collaborators and innovators, Filevine's rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.

Role Summary:

As the VP of Product & Customer Marketing, you will be the chief strategist leading this market shift. Your role is mission-critical: you will bridge the gap between advanced AI engineering and the real-world needs of legal professionals, ensuring Filevine remains the indispensable partner for ambitious legal professionals. You will own the narrative for our next evolution, moving beyond feature lists to lead a movement that empowers lawyers to deliver superior impact at a scale previously thought impossible. This is a rare opportunity to join a category leader as we scale, winning the trust of litigators, corporations, and government agencies alike.

Responsibilities

• AI Category Leadership: Own the positioning and messaging for Filevine's AI suite, translating complex LLM capabilities into clear, ROI-driven value for legal professionals.
• GTM Orchestration: Lead end-to-end product launch strategies, ensuring tight alignment across Sales, Product, and Customer Success.
• Strategic Pricing: Partner with Finance and Product to evolve pricing models, specifically focusing on the transition to AI-consumption and value-based billing.
• Expansion & Advocacy: Build a world-class customer advocacy program and collaborate with Revenue teams to identify "white space" for upsell and cross-sell opportunities.
• Competitive Intelligence: Establish a "battlecard culture" to ensure the field knows exactly how to win against legacy software and emerging AI point solutions.
• Market Analysis: Deeply analyze legal market trends and buyer behavior to identify new opportunities for Filevine's AI offerings.
• Chief Storyteller: Personally own the narrative for high-stakes messaging, including keynote presentations, foundational whitepapers, and technical demos.
• Sales & Partner Enablement: Educate internal teams and partners on the competitive landscape and Filevine's unique technical advantages.
• Use Case Activation: Develop tailored positioning that resonates across the spectrum, from solo practitioners to "Big Law" executives.
• Team Leadership: Scale and mentor a high-performance team of PMMs and GTM managers, defining the strategy, budget, and OKRs for the department

Qualifications

• Professional Experience: 10+ years of marketing experience in B2B tech, with at least 5+ years in leadership roles managing high-performing Product and Customer Marketing teams.
• Obsessive Market & Customer Curiosity: You are the person who listens to every call you can get your hands on, proactively calls customers to learn their friction points firsthand, and stays ahead of the what's next by devouring industry publications.
• The Player-Coach DNA: You must be a practitioner-leader with a proven track record of being on the tools. We are looking for a prolific writer who has personally authored foundational messaging, technical whitepapers, and high-stakes keynote presentations within the last 24 months.
• Strategic GTM Mastery: Expert-level ability to design and execute global go-to-market strategies, including product launches, pricing/packaging evolution, and the development of integrated GTM plays across Sales, Product, and Marketing.
• AI & Technical Literacy: A deep functional understanding of Generative AI, LLMs, and legal-tech infrastructure. You must be able to translate complex technical concepts into simple, intuitive, and emotionally resonant value propositions for legal professionals.
• Market Intelligence: Demonstrated experience leading building robust Competitive Intelligence functions that deliver actionable battlecards and win/loss insights.
• Communication & Presence: Outstanding verbal and written communication skills with the executive presence to present to Boards, influence C-level stakeholders, and act as a public-facing spokesperson for the brand.
• Education: Bachelor's degree in Marketing, Business, or a related field is required; an MBA or JD is considered a major plus.
• Strategic Proximity & Travel: For leaders not based in Salt Lake City, a commitment to frequent travel to HQ is essential to collaborate in person with the CEO, CMO, and CPO.

Compensation Information: $256k - 325k

The base salary range represents the low and high end of the salary range for this position. The total compensation package for this position will be determined by each individual's location, qualifications, education, work experience, skills and performance. We believe in the importance of pay equity - the range listed is just one component of Filevine's total compensation package for employees. This position is also eligible for a paid time off policy, as well as a comprehensive benefits package.

Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine's equal employment opportunities, you may contact us at [email protected]

Cool Company Benefits:

• A dynamic, rapidly growing company, focused on helping organizations thrive
• Medical, Dental, & Vision Insurance (for full-time employees)
• Competitive & Fair Pay
• Maternity & paternity leave (for full-time employees)
• Short & long-term disability
• Opportunity to learn from a dedicated leadership team
• Top-of-the-line company swag

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