Vice President, Marketing & Communications

Empath Health is seeking a Vice President of Marketing & Communications to serve as our strategic growth leader, responsible for positioning marketing as a revenue‑driving engine that strengthens market presence and advances the Full Life Care mission. This role oversees integrated marketing, communications, digital, and brand strategy across multiple service lines and markets, ensuring alignment with system growth goals and operational performance. The Vice President partners closely with executive leadership, P&L owners, Business Development, and Philanthropy to drive referral growth, expand market share, and elevate the "One Empath" brand. This leader inspires a high-performing team while championing innovation, collaboration, and data-driven decision-making across the organization.

What you'll Do

• Lead Empath Health's systemwide marketing, communications, digital, and brand strategy to drive revenue growth, referral volume, and market expansion.

• Partner with P&L leaders, Business Development, and executive leadership to align marketing initiatives with census growth, service line priorities, and operational performance.

• Oversee multi-channel campaigns, digital engagement, and brand management to strengthen visibility across all Empath service lines and markets.

• Direct internal and external communications, including media relations, crisis response, executive messaging, and colleague engagement.

• Manage, mentor, and inspire a high-performing team of 12+ marketing, communications, digital, and creative professionals.

• Use data, analytics, and market insights to optimize marketing investments and demonstrate ROI tied to growth objectives.

Why Join Empath Health?

• Earn Competitive Pay: Your skills and contributions are recognized and rewarded.
• Benefits & Wellness: Medical, dental, vision, life insurance, retirement with company match, plus wellness programs to support your mind and body.
• Industry-Leading PTO: 5+ weeks to rest, recharge, and live your Full Life.
• Grow Your Career: CEU support, tuition reimbursement, and advancement opportunities.
• Make a Difference: Join a mission-driven team dedicated to kindness, compassion, and Full Life Care for All.

What You'll Need

• A bachelor's degree in marketing, communications, public relations, or a related field (master's preferred).

• 10+ years of progressive leadership experience in marketing, communications, or brand strategy, ideally within healthcare or a large nonprofit system.

• Demonstrated success leading integrated digital marketing, brand management, and multi-site or matrixed organizational strategies.

• Proven ability to align marketing initiatives with revenue growth, referral development, and operational performance.

• Strong executive presence with the ability to collaborate effectively with senior leaders, physicians, boards, and community partners.

• A robust portfolio showcasing strategic campaigns, digital work, brand leadership, and measurable business impact.

What You'll Find at Empath Health

Unified in empathy, we serve our communities through extraordinary Full Life Care for All.

Empath Health is a not-for-profit healthcare organization providing Full Life Care through a connected network of services across Florida, including hospice, home health, grief care, geriatric primary care, elder care (PACE), HIV and sexual health (EPIC), and dementia support.

Full Life Care means caring for the whole person, body, mind, and spirit, with empathy and dignity. Our care goes beyond medicine to help people feel seen, supported, and valued at every stage of life.

At Empath Health, you'll find purpose, partnership, and possibility in a culture where compassion drives excellence and every team member helps make life's journey more meaningful.