Vice President, Product Development

City/State

Virginia Beach, VA

Work Shift

First (Days)

Overview:

Overview: The VP, Product Development is a senior executive role that sits at the helm of an organization's product development initiatives. This customer centric and strategic leader is responsible for steering the vision, design, and execution of products that align with the company's goals and market demands. Lead consumer healthcare product development, with emphasis on health plan (HP) products.

Successful candidate skillset:

• P&L‑minded product owner who approaches Health Plan and Provider products like a business line-prioritizing value, margin, and market fit.

• Operator and builder who can stand up structure, processes, and governance.

• Strategic innovator who can "break the mold" in care delivery and go‑to‑market-e.g., concierge or stand‑alone care delivery offerings-where it improves outcomes and growth.

• Connector across clinical, network, operations, finance, sales, and compliance to ensure products are viable, differentiated, and scalable.

• Coach and calibrator of a product team that will sit under this role, creating clarity in roles, prioritization, and decision rights.

• Deep, hands‑on Health Plan product experience (operations + development), including pricing, benefits design, network/IDN dynamics, medical cost management, and compliance/regulatory awareness.

• Autonomous innovator with executive presence; influences without formal authority across clinical, actuarial, network, and operations.

• Integrated Delivery Network experience with Health Insurance Plans and Providers

Education:

Bachelor's Degree Required, Master's Degree Preferred in Engineering, Life Science, Computer Science, Business or Marketing

Experience:

• 15+ years of progressive experience in product development, strategy, or innovation within healthcare, managed care, or related industries.

• 10+ years of leadership experience managing multi-disciplinary teams (product, design, engineering).

• Additional Experience:

• Digital Channels and Technology Management

• Financial Management and Control

• Product and Solution Development

Location:

This position can be hybrid in Virginia Beach, Virginia or Remote. Sentara Health can hire a remote employee for candidates who currently reside in a state listed below:

• Alabama

• Delaware

• Florida

• Georgia

• Idaho

• Indiana

• Kansas

• Louisiana

• Maine

• Maryland

• Minnesota

• Nebraska

• Nevada

• New Hampshire

• North Carolina

• North Dakota

• Ohio

• Oklahoma

• Pennsylvania

• South Carolina

• South Dakota

• Tennessee

• Texas

• Utah

• Washington (state)

• West Virginia

• Wisconsin

• Wyoming

Benefits: Caring For Your Family and Your Career

• Medical, Dental, Vision plans
• Adoption, Fertility and Surrogacy Reimbursement up to $10,000
• Paid Time Off and Sick Leave
• Paid Parental & Family Caregiver Leave
• Emergency Backup Care
• Long-Term, Short-Term Disability, and Critical Illness plans
• Life Insurance
• 401k/403B with Employer Match
• Tuition Assistance - $5,250/year and discounted educational opportunities through Guild Education
• Student Debt Pay Down - $10,000
• Reimbursement for certifications and free access to complete CEUs and professional development
• Pet Insurance
• Legal Resources Plan
• Colleagues have the opportunity to earn an annual discretionary bonus if established system and employee eligibility criteria is met.

Sentara Health is an equal opportunity employer and prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.

In support of our mission "to improve health every day," this is a tobacco-free environment.

For positions that are available as remote work, Sentara Health employs associates in the following states:

Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.