Vice President, Marketing

Overview

The Maryland Technology Development Corporation (TEDCO) was established by the Maryland General Assembly in 1998 to provide funding, resources, and connections to early-stage technology and life sciences to help them grow and thrive in Maryland.

Position Summary

The Vice President, Marketing is responsible for the overall strategic direction, leadership, execution, and management of TEDCO's marketing, brand, communications, and market development strategies designed to broaden awareness of TEDCO and its various programs, strengthen stakeholder engagement, and expand TEDCO's reach across Maryland's innovation ecosystem.

This executive will position TEDCO and its offerings within a complex landscape of technology, entrepreneurship, investment, and public-private collaboration by translating mission, programs, and innovation priorities into clear market strategies that drive participation, visibility, and long-term growth. The VP will lead integrated go-to-market strategies, strategic partnerships, thought leadership, and data-driven marketing initiatives that support TEDCO's mission and enterprise goals.

Essential Job Functions

Strategic Marketing & Growth Leadership

• Lead TEDCO's enterprise-wide marketing strategy, building brand awareness and strengthening market positioning for TEDCO and its various programs
• Develop and execute integrated go-to-market strategies aligned with TEDCO's mission, organizational priorities, and ecosystem growth goals
• Translate complex technology, innovation, and economic development initiatives into clear, compelling messaging and market-facing strategies
• Identify opportunities to expand TEDCO's visibility, stakeholder engagement, and program participation across key audiences

Brand, Communications & Thought Leadership

• Lead brand strategy, messaging, and communications efforts that enhance TEDCO's reputation and presence among entrepreneurs, investors, corporate partners, public agencies, and other stakeholders
• Oversee integrated communications across digital, media, events, content, and stakeholder engagement channels
• Elevate TEDCO's thought leadership through strategic storytelling, executive visibility, and coordinated campaigns that highlight impact, innovation, and ecosystem value
• Ensure messaging is consistent, audience-centered, and aligned with TEDCO's strategic priorities

Revenue & Market Development Alignment

• Partner with executive leadership and finance to align marketing strategy with growth objectives, program performance, and revenue-related goals
• Support revenue-generating initiatives through customer acquisition, stakeholder engagement, program commercialization, sponsorship strategy, and market expansion efforts
• Help shape pricing, value proposition, and market segmentation strategies to enhance program uptake, participation, and long-term sustainability
• Use data and market insight to identify emerging opportunities, strengthen value delivery, and improve performance

Strategic Partnerships, Ecosystem Engagement & Events

• Build and manage high-impact partnerships with corporations, government agencies, universities, investors, and ecosystem stakeholders to expand TEDCO's reach and influence
• Develop strategic alliances and collaborative initiatives that support TEDCO's role as a leader within Maryland's innovation ecosystem
• Represent TEDCO externally as a key voice within technology, entrepreneurship, and economic development communities
• Lead the strategy, execution, and growth of TEDCO's annual Expo event, including positioning, programming, sponsorship development, stakeholder engagement, and overall event performance
• Leverage major events and convenings to strengthen TEDCO's brand, deepen relationships, generate engagement, and showcase innovation across the ecosystem

Data-Driven Marketing & Performance Management

• Establish and monitor KPIs and performance metrics across marketing, communications, events, stakeholder engagement, and related growth initiatives
• Leverage CRM systems, analytics, and reporting tools to inform decision-making, improve campaign effectiveness, and enhance forecasting and performance visibility
• Provide data, insights, dashboards, and presentations in preparation for executive leadership discussions and Board of Directors meetings
• Assess performance trends and recommend strategic adjustments to improve reach, engagement, market penetration, and organizational impact

Leadership & Team Development

• Lead, develop, and mentor a high-performing marketing and communications team
• Provide general work direction to team members, establish SMART goals, conduct regular feedback sessions, and complete the mid-year and annual performance appraisal process
• Foster a culture of accountability, collaboration, innovation, and continuous improvement
• Support cross-functional alignment with program, operations, finance, and executive leadership teams to ensure coordinated execution of enterprise priorities
• Directly, or through team members, participate in the onboarding of new TEDCO staff as appropriate

Executive Leadership

• Contribute to enterprise strategy, planning, and decision-making in support of TEDCO's mission and long-term growth
• Facilitate meetings with 1TEDCO to familiarize staff with marketing initiatives, gather insights, and strengthen internal alignment
• Support Board engagement through strategic updates, presentations, and reporting
• Travel domestically, as required

Qualifications/Experience

• Master's degree in business, or related discipline preferred
• Minimum of 10-15 years of progressive leadership experience in marketing, growth strategy, market development, communications, or related executive roles
• Demonstrated success in driving revenue-aligned growth, customer acquisition, engagement, and brand positioning initiatives
• Proven experience in developing and executing go-to-market strategies and building strategic partnerships across public and private sector stakeholders
• Strong experience leading market-facing initiatives in complex, mission-driven, innovation-focused, or ecosystem-based organizations
• Experience overseeing major events, strategic convenings, sponsorships, or commercialization efforts preferred
• Strong analytical, planning, and performance management skills
• Experience using CRM systems, data, and performance metrics to drive decision-making and organizational effectiveness
• Demonstrated leadership skills, including the ability to influence, lead, negotiate, and delegate
• Demonstrated ability to build, develop, and foster relationships internally and externally
• Excellent verbal and written communication skills
• Exceptional presentation skills
• Team-oriented and open to collaborative decision-making
• Ability to handle multiple, sometimes competing priorities effectively
• Strategic, creative thinker with the ability to maintain composure and professionalism under pressure
• Demonstrated competency in working with diverse cultures and audiences, and in developing messaging that resonates with broad groups while being sensitive to cultural differences and sensitivities

TEDCO is an Equal Employment Opportunity employer and does not discriminate against any applicant or employee based on protected characteristics.

TEDCO offers a competitive benefits package to include company-paid life insurance, short-term disability, and long-term disability, medical, dental, and vision insurance, a self-directed 401(K) plan with company match, a pension/profit-sharing plan, PTO, holidays, and sick leave, educational assistance, a wellness stipend, and other benefits.