Vice President of Brand Marketing

Job Description:

TTI Consumer Power Tools, Inc., has an opening in its Anderson, SC office for a Vice President, Brand Marketing. We are seeking a strategic and results-driven leader. This executive will drive compelling product and brand stories, digital-first marketing, data-driven growth strategies, and team development to accelerate brand awareness and equity, customer engagement, and revenue. 

About TTI Consumer Power Tools, Inc

TTI Consumer Power Tools, Inc. is a subsidiary of Techtronic Industries (TTI) and a world leader in the design, manufacturing, and marketing of power tools, outdoor power equipment, and floor care products. Our portfolio includes industry-leading brands such as RYOBI® and RIDGID®, with RYOBI recognized as the #1 consumer power tools and outdoor products brand in the world.  These brands are sold exclusively at The Home Depot. 

Headquartered in the Upstate of South Carolina, we are driven by a relentless focus on innovation, operational excellence, and consumer-driven insights. This role will be instrumental in shaping and executing the brand strategy for RYOBI and RIDGID across the Americas, ensuring continued market leadership and long-term brand equity growth. This leader will also lead and champion a global approach to brand marketing for our industry leading RYOBI brand, driving best practices and consistency across the globe.  

This role offers a unique opportunity to shape the future of two of the most recognized brands in the industry, driving category leadership through digital innovation, consumer insight, and world-class marketing execution. 

Primary Responsibilities

• Define and execute a comprehensive brand strategy aligned to business growth objectives  

• Lead and scale digital marketing and advertising across paid media, e-commerce, CRM, and performance channels  

• Drive data-led decision-making, including KPI development, marketing analytics, and ROI optimization  

• Oversee go-to-market strategies, product marketing & positioning, and integrated campaign execution  

• Build and develop a high-performing marketing organization, with a focus on leadership and talent development  

• Partner cross-functionally with Creative Marketing, Product & Channel Marketing, Sales, and Finance to align marketing with business outcomes 

• Champion a consumer-centric approach across all marketing initiatives 

• Other duties as assigned 

Requirements

• 12+ years of progressive marketing leadership experience, including executive-level roles  

• Proven success in digital transformation, performance marketing, and brand building  

• Strong analytical mindset with experience leveraging data to drive strategy and growth  

• Background in power tools, consumer durables, industrial, or related industries preferred  

• Demonstrated ability to lead, coach, and develop high-performing marketing teams 

Knowledge, Skills and Abilities

• Digital-first, data-driven mindset 

• Strong business and financial acumen 

• Ability to balance long-term brand building with short-term performance objectives 

• Executive presence with the ability to influence cross-functional stakeholders 

• Inspiring leadership style with a track record of building high-performing teams 

Total Rewards

• We offer competitive wages, bonus program and a comprehensive benefits package, including: 

• Medical, dental, and vision coverage 

• Company Vehicle/Allowance 

• 401(k) with company contribution 

• Tuition assistance 

• Paid Time Off and company holidays