Vice President of Marketing – Printique

Our StoryPrintique is a premium photo printing lab dedicated to transforming your digital images into stunning, museum-quality prints and photo products. Whether preserving cherished moments or creating personalized gifts, we combine expert craftsmanship with the latest printing technology to deliver exceptional quality that lasts a lifetime. 

From fine art prints to custom photo books and wall décor, Printique helps you celebrate and share your memories in vibrant detail and timeless style.

Our Leadership Principles

• Growth Mindset: We set high standards, embrace failure, and are open to change.
• Be Customer-Centered: We focus on the end-to-end customer experience.
• Take Ownership & Dig Deeper: We are proactive, use data, and avoid shortcuts.
• Think Like a Start-Up: We move fast, stay flexible, and celebrate every win.
• Be Humble & Respectful: We assume positive intent, listen actively, and support one another.

What You'll Do

Lead Printique’s end‑to‑end marketing, brand, and customer acquisition strategy to drive profitable growth, expand brand leadership in premium photo printing, and foster a highly engaged community of creators across consumer and professional segments.

Responsibilities:

Revenue & Growth

• Drive profitable revenue expansion across B2C, B2B, and B2B2C channels.
• Increase customer lifetime value, retention, and contribution margins.
• Scale new customer acquisition while maintaining disciplined, high‑performing ROAS.

Brand & Community

• Strengthen Printique’s position as the leading premium photo and digital‑art brand.
• Develop and expand creator, influencer, and social communities across emerging and established platforms.
• Deepen emotional connection and brand affinity across the full customer lifecycle.

Performance Marketing

• Optimize full‑funnel performance across SEO, SEM, paid media, email, social, video, affiliate, referral, and partnership channels.
• Evaluate, test, and scale emerging platforms including TikTok, Instagram, YouTube, LinkedIn, and AI‑driven ad solutions.

Customer Experience

• Collaborate closely with Product, Merchandising, and Operations to deliver an exceptional, customer‑centric digital experience.
• Improve conversion, engagement, and satisfaction across all digital touchpoints, from acquisition to post‑purchase.

Operating Excellence

• Own the marketing P&L, budgets, financial planning, and ROI discipline.
• Build, mentor, and lead a high‑performing in‑house team and agency ecosystem.
• Implement scalable processes, analytics, technology, and governance to support growth.

Strategic Leadership

• Serve as a key contributor to Printique’s senior leadership team.
• Align marketing strategy and execution with Adorama’s broader organizational ecosystem and long‑term vision.

What Will Help You Thrive

• 10+ years leading digital, DTC, or ecommerce marketing with direct revenue accountability. Preferably with MBA
• Experience marketing premium physical products or consumer brands. Familiarity with photography, digital art, or print‑on‑demand industries is a plus
• Proven success scaling customer acquisition profitably across brand and performance channels.
• Deep expertise across paid media, SEO, email, social, content, and analytics disciplines.
• Demonstrated ability to build and lead high‑performing, cross‑functional teams.
• Strong commercial judgment with the ability to balance short‑term ROAS and long‑term LTV growth.
• Highly collaborative, with strong cross‑functional influence across Product, Tech, Finance, and Operations.
• Exceptional communicator with executive presence and presentation skills.
• Proactive leader with a track record of identifying risks, opportunities, and growth levers.

This role requires three on-site days weekly to ensure in-person collaboration, improved communication, effective teamwork, and real-time problem solving to enhance team synergy and productivity. A standard 40 hour work week is expected.

Ready to Join Our Team of Creators? Apply today and let’s create something extraordinary together.