Vice President Of Performance Marketing

TAG - The Aspen GroupChicago, IL

$220,000 - $270,000 / year

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Overview

Schedule

Full-time

Career level

Director

Compensation

$220,000-$270,000/year

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

In line with our current needs and planned growth, we are very pleased to offer a new opportunity to join our dedicated team as the Vice President of Performance Marketing.

The Vice President of Performance Marketing will be a pivotal leader in driving the digital-first marketing and patient acquisition strategy for Aspen Dental. This role will report into The Aspen Group's Head of Commercial Performance & Growth, while directly supporting Aspen Dental's Chief Marketing Officer. This role will manage paid media spend and mix strategy for Aspen Dental - overseeing cross-channel acquisition to ensure consistent growth in patient volume across service lines, while maintaining healthcare industry compliance. This individual will be responsible for leading innovative, value-driven brand and performance marketing strategies that position TAG at the forefront of digital acquisition marketing.

Key Responsibilities:

Develop and lead a comprehensive performance marketing strategy to maximize total and high-value patient acquisition across Aspen Dental's service lines.
Drive omnichannel acquisition across search, television, display, social media, programmatic, and emerging media - balancing national strategy with hyper-localized marketing by market and demographic.
Bring demonstrated expertise in digital acquisition across Meta, TikTok, YouTube, LinkedIn, and modern paid search.
Implement AI-driven marketing strategies and the latest advertising products to drive competitive advantage and spend efficiency.
Partner with brand and creative to ensure channel-specific content drives high-value patient engagement.
Lead robust testing and advanced measurement to continuously optimize performance based on lead quality/intent and revenue value.
Translate data into actionable improvements, partnering cross-functionally to optimize the full digital patient journey and conversion of paid leads to appointments / services.
Ensure compliance with industry standards and patient privacy regulations.
Build and mentor a high-performing digital marketing team, managing internal members and agency partners - and working collaboratively with group analytics support.

Qualifications:

Bachelor's degree in Marketing, Business, or related field; MBA or equivalent advanced degree preferred.
15+ years of progressive experience in performance marketing, with a strong track record in digital-first consumer acquisition, and high growth, compliance-oriented industries.
Proven expertise in AI-driven marketing tactics, advanced measurement techniques, and the latest digital advertising products.
Deep expertise across performance channels including paid search, social, programmatic, video and affiliate.
Strong analytical skills with a history of translating complex data into actionable insights and strategic initiatives.
Experience leading national and localized marketing strategies across a diverse portfolio.
Excellent leadership, communication, and cross-functional collaboration skills.

If you are an applicant residing in California, please view our privacy policy here:

https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees

Salary: Annual pay range: $220,000 - $270,000, plus bonus/incentives
A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

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FAQs About Vice President Of Performance Marketing Jobs at TAG - The Aspen Group

What is the work location for this position at TAG - The Aspen Group?

This job at TAG - The Aspen Group is located in Chicago, IL, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at TAG - The Aspen Group?

Candidates can expect a pay range of $220,000 and $270,000 per year.

What employment applies to this position at TAG - The Aspen Group?

TAG - The Aspen Group lists this role as a Full-time position.

What experience level is required for this role at TAG - The Aspen Group?

TAG - The Aspen Group is looking for a candidate with "Director" experience level.

What is the process to apply for this position at TAG - The Aspen Group?

You can apply for this role at TAG - The Aspen Group either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.