Vice President of Sales and Marketing

• We serve the needs of our customers and focus on keeping their facilities and their equipment running at optimal levels.
• We serve our employees by providing the resources and support they need to not only complete their job but to be successful in their work.

• $170,000 annual base salary
• 20% annual bonus potential

• Provide overall leadership and direction for the company’s sales function covering equipment sales, service, parts, remanufacturing, and aftermarket support.
• Develop, implement, and refine a comprehensive sales strategy aligned with company growth objectives.
• Utilize Sandler selling principles to elevate sales discipline, drive consistency, and improve win rates across the team.
• Coach, mentor, and lead regional sales managers and inside sales coordinators to maximize performance and customer value.
• Establish and monitor meaningful KPIs and performance metrics to ensure sustained growth and accountability.
• Lead recruitment, onboarding, training, and performance management processes for the sales team.
• Demonstrate, promote, and manage in accordance with Separator’s core values of Customer Service, Continuous Improvement, Mutual Respect, Integrity, and Trust. 

• Personally manage select major accounts and high‑impact customer relationships.
• Support the sales team in developing strong, long-term customer relationships built on trust, reliability, and value.
• Ensure alignment of customer needs with operational capabilities and project delivery expectations.

• Direct all marketing functions, including strategy development, brand positioning, customer segmentation, campaign execution, and digital presence.
• Identify new customers, markets, and applications for separation equipment, service, and parts.
• Oversee the creation of impactful marketing tools, content, and communication materials.
• Continuously evaluate the effectiveness and ROI of marketing initiatives, adjusting strategy as needed.

• Monitor industry trends, competitive activity, and emerging technologies to identify opportunities and risks.
• Develop and maintain annual and rolling 12‑month sales and marketing strategic plans that drive revenue, expand market share, and strengthen the company’s competitive position.
• Recommend tactical and strategic adjustments based on market feedback and industry dynamics.

• Maintain and optimize pricing structures, discount frameworks, and margin objectives.
• Balance competitiveness with profitability to support sustainable long-term growth.
• Collaborate closely with operations and finance to ensure accurate forecasting, budgeting, and cost management.

• Partner collaboratively with operations to ensure seamless project delivery and high customer satisfaction.
• Provide support to the Technical Support Group to enhance customer experience, drive revenue growth, and reduce warranty exposure.
• Communicate strategy, goals, and expectations effectively across the organization.

• Bachelor’s degree in business, Engineering, or related field preferred; MBA a plus.
• 10+ years of progressive sales and marketing leadership experience, ideally in industrial equipment, separation technologies, sanitary processing equipment, or related technical markets.
• Experience with centrifuges or industrial separation equipment is strongly preferred.
• Proven success leading sales engineering teams and aftermarket/service sales.
• Demonstrated proficiency with Sandler sales methodology.
• Strong strategic planning, analytical, and organizational skills.
• Excellent verbal, written, and presentation skills.
• Proficiency in Microsoft Office and CRM platforms (Dynamics preferred).
• Ability to travel up to 50%.

• Results‑driven with a strong sense of ownership and accountability.
• Positive, resilient, and mentally tough—able to navigate challenges with professionalism.
• High degree of integrity, business acumen, and sound judgment.
• Relationship‑focused with a natural ability to engage customers and employees.
• Inspiring leader with a passion for developing people and building high‑performing teams.
• Ability to delegate, prioritize, and manage multiple initiatives simultaneously.
• Entrepreneurial mindset with a willingness to challenge the status quo and innovate.
• Influential change agent who can lead cross-functional teams without micromanaging.
• Decisive, action‑oriented, and skilled at balancing data and intuition.
• Creative problem solver who can develop and execute both short-term and long-term strategies.  Able to work within a budget and manage costs.
• Self-aware of strengths, understands team member skills required to complement strengths

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to stand, walk, or move throughout office, shop, or customer facilities as needed.
• Occasional lifting and carrying of materials, product samples, or equipment components up to 25 lbs.
• Ability to visit industrial customer sites, which may require navigating production floors, climbing stairs, or wearing required personal protective equipment (PPE).
• Must be able to travel by car, plane, or other commercial transportation for extended periods (up to 50% travel).
• Visual acuity sufficient to read technical documents, inspect equipment, and review digital interfaces.
• Ability to communicate clearly in person, by phone, and through written channels to support customer relationships and leadership responsibilities.

• Full Time; Exempt (Salary)

• Health Insurance with Health Savings Account (if eligible)
• Dental/Vision Insurance
• Life/Disability Insurance
• 401(k) with employer match
• Paid Vacation/Sick Time
• Paid Holidays
• Employee Assistance Program
• Wellness Program

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