Video Content Creator – Paid Social & Display
Innovative MetricsBeverly Hills, CA
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Overview
Schedule
Full-time
Career level
Senior-level
Remote
On-site
Benefits
Career Development
Education Assistance
Dental Insurance
Job Description
About Us
We are a performance marketing team focused on lead generation and DTC growth across verticals including mortgage, solar, insurance, home services, and supplement/vitamin brands.
Our business is driven by data, speed, and creative iteration. We don’t just “make content”—we produce ads that convert and scale.
We are looking for a Direct Response Video Creator who can work closely with our media buying team to produce high-performing video creatives that hit CPL and CAC targets.
What You’ll Do
- Create high-converting video ads for Meta (Facebook/Instagram), TikTok, and YouTube Shorts
- Turn winning angles into multiple creative variations quickly
- Develop hooks, scripts, and concepts designed to stop scroll and drive action
- Collaborate directly with media buyers to iterate based on performance data
- Analyze ad performance (CTR, hook rate, retention, CPA) and refine creatives accordingly
- Produce UGC-style, testimonial, founder-style, and problem/solution ads
- Leverage AI tools to generate, iterate, and scale creative production (avatars, voice, editing, etc.)
- Plan and execute on-location shoots with models/actors
- Maintain a high output of creatives (5–20+ per week depending on workflow)
What We’re Looking For
Must-Have:
- Proven experience creating direct response video ads (not just organic content)
- Strong understanding of:
- Hooks / scroll-stopping intros
- Conversion-focused storytelling
- Ad fatigue and creative iteration
- Experience working with paid social teams or media buyers
- Ability to produce content quickly and consistently
- Comfortable receiving and acting on performance-driven feedback
Strong Plus:
- Experience in:
- Lead generation (mortgage, solar, insurance, home services)
- DTC brands (supplements, vitamins, health products)
- Familiarity with Meta Ads and/or TikTok Ads performance metrics
- Experience producing or directing UGC-style content
- Copywriting or scripting skills for ads
What Success Looks Like
- Your creatives help lower CPL and CAC over time
- You consistently generate new winning angles and iterations
- You move fast, test aggressively, and improve based on data
- You become a key partner to our media buying team
Compensation
- Competitive monthly compensation (based on experience)
- Performance-based bonuses tied to winning creatives and scaling results
- Comprehensive healthcare coverage - Medical, Dental and Vision
- Paid vacation
- Paid sick and mental health days
- Performance Incentives with potential for unlimited incentives by meeting collective KPIs - your success drives our shared growth
- Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
- Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
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FAQs About Video Content Creator – Paid Social & Display Jobs at Innovative Metrics
What is the work location for this position at Innovative Metrics?
This job at Innovative Metrics is located in Beverly Hills, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Innovative Metrics?
Employer has not shared pay details for this role.
What employment applies to this position at Innovative Metrics?
Innovative Metrics lists this role as a Full-time position.
What experience level is required for this role at Innovative Metrics?
Innovative Metrics is looking for a candidate with "Senior-level" experience level.
What benefits are offered by Innovative Metrics for this role?
Innovative Metrics offers following benefits: Career Development, Education Assistance, Dental Insurance, Health Insurance, Vision Insurance, Paid Illness Leave, and Paid Time Off for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Innovative Metrics?
You can apply for this role at Innovative Metrics either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.