Video Specialist

Bethel UniversityMishawaka, IN

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Overview

Remote

On-site

Job Description

Job Title: Video SpecialistDepartment: Enrollment Marketing Classification: Full-Time, Exempt Reports To: Director of Enrollment Marketing Collaboration Structure: 70% Marketing | 30% Student Life

Position Summary

The Video Specialist serves as the primary creative lead for the development and production of video content that supports enrollment initiatives, strengthens brand identity and highlights the student experience. This role independently conceptualizes, produces and manages high-impact video storytelling that advances recruitment efforts and communicates the distinctiveness of Bethel University.

The position oversees video initiatives from campaign concept through final delivery, exercising sound judgment and creative ownership while aligning with Marketing leadership and university-wide priorities. The role provides mentorship and oversight to student workers supporting video production. This position focuses on marketing, recruitment and brand storytelling and does not serve as general campus audiovisual support.

Core Responsibilities

Video Strategy & Campaign Development

Identify and recommend video storytelling opportunities aligned with enrollment, marketing and student experience priorities
Contribute to recruitment and brand campaign planning through video strategy and creative input
Translate institutional messaging into compelling visual narratives
Monitor higher education and digital media trends and implement best practices in video production
Ensure all video content aligns with Bethel's brand standards and institutional messaging

Video Production & Execution

Independently conceptualize, shoot and edit high-quality video content for:
- Social media platforms (Instagram, Facebook, TikTok, YouTube)
- University website and landing pages
- Digital advertising campaigns
- Enrollment and visit events
Produce student testimonials, faculty features, academic program highlights and institutional storytelling pieces
Develop short-form and long-form content packages
Publish and optimize video content for platform-specific performance
Maintain and organize a strategic b-roll library for long-term institutional use

Project Management & Workflow Oversight

Manage video projects from concept through final delivery
Maintain production schedules aligned with campaign and event timelines
Coordinate filming logistics with faculty, staff and students
Establish and maintain video production standards and workflow systems

Prioritize projects in alignment with Enrollment Marketing leadership direction and institutional promotional priorities

Student Worker Oversight

Provide mentorship and supervision to student workers supporting video production
Delegate appropriate editing, filming or archival tasks
Ensure quality control of student-produced content

Student Life & Event Support

In collaboration with Student Life leadership, the Video Specialist will:

Develop and produce weekly chapel speaker introduction videos
Create student highlight features that showcase spiritual growth, leadership and campus involvement
Produce promotional video series and campaign-based content supporting Student Life initiatives
Capture and edit select event coverage for promotional use across university marketing channels

Equipment & Production Management

Responsible for managing and maintaining university-owned production equipment, including:

Sony mirrorless cameras and lenses
LED lighting kits
Tripods and stabilizers
MacBook Pro editing workstation
RAID storage systems

Minimum Qualifications

Bachelor's degree in video production, digital media, new media studies, communications or related field
Demonstrated experience in video production through internships, freelance work or professional employment
Demonstrated proficiency in:
- Shooting and editing video
- Lighting and audio capture
- Color correction and post-production workflows
Ability to manually operate mirrorless camera systems
Strong visual storytelling and composition skills
Ability to manage multiple projects and deadlines independently

Preferred Qualifications

1-3 years of professional video production experience
Proficiency in Adobe Premiere Pro and After Effects (DaVinci Resolve acceptable)
Experience in recruitment marketing or higher education storytelling
Knowledge of broader Adobe Creative Suite
Photography experience

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FAQs About Video Specialist Jobs at Bethel University

What is the work location for this position at Bethel University?

This job at Bethel University is located in Mishawaka, IN, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Bethel University?

Employer has not shared pay details for this role.

What employment applies to this position at Bethel University?

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