Vocational Product Marketing Strategist

Inside the Role

The Vocational Product Marketing Strategist will support the product marketing manager in playing a lead role in developing communications, key messages and promotional programs for DTNA’s vocational and medium duty product line-up. The successful candidate will develop and utilize product expertise to ensure proper product messaging and positioning is communicated to DTNA’s dealer network directly, through training initiatives, as well as to customers and truck equipment manufacturers (TEMs) in target segments through Freightliner and Western Star brand communication channels.

Posting Information

We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected.

We Take Care of Our Team

What You Drive at DTNA

• Lead go-to-market plan development for new product offerings with cross-functional teams; prepare dealer promotional collateral and support development of marketing communications and training materials
• Support collaboration with the Freightliner, Western Star, and Detroit Brand Communications teams and Corporate Communications team, as needed, to refine key messages and develop branded content (literature, videos, social media posts, etc.)
• Direct marketing truck and trade show strategy development, manage cross-functional event planning, and represent DTNA at trade shows and other industry and customer-focused events
• Maintain oversight of proper product messaging and segment positioning in social media channels
• Lead collaboration with Segment Strategy and Product Strategy teams to understand market customer and competitor insights; develop compelling and authentic product talking points that clearly communicate customer value
• Collaborate with the Digital Marketing Team and ensure appropriate products/features are promoted in brand web sites and dealer-facing tools and apps
• Play lead role in developing strategy to capture competitor data/insights and communicate to internal stakeholders and DTNA dealer network; collaborate with digital marketing team to determine appropriate channel to distribute competitive information
• Act as main point of contact for internal (sales, etc.) and external stakeholders (dealers, customers, TEMs) for current, released product information
• Develop product presentations and present, including product “walkarounds”, to key stakeholders and customers
• Support development and maintenance of target segment sales, demo and trade association rebate programs
• Travel required up to 20% of the time

Knowledge You Should Bring

• Bachelor’s Degree + 5-7 years of relevant experience, or 8 years of relevant experience in lieu of degree
• Proficient in Microsoft Office
• Strong Presentation Skills/Experience
• Marketing, project management, or engineering experience
• Freightliner and/or Western Star Product Knowledge
• An attached resume is required

Exceptional Candidates Might Have

• Be able to demonstrate strategic thinking
• Handle multiple tasks in a fast-paced environment
• Be self-driven, work proactively and possess a can-do attitude
• Be flexible, with a willingness to pivot depending on market or DTNA needs or external events
• Possess strong presentation skills
• Work collaboratively with, and at times lead, cross-functional teams and engage with Freightliner, Western Star and Detroit brand agencies as needed
• Be customer (internal and external stakeholders) focused
• Be prepared to support informed technical conversations with Sales, dealers, and customers about DTNA’s vocational truck product, including what specifications and supporting technologies on each model contribute to ease of upfit, safety, dependability, and favorable cost of ownership.
• Build internal cross-functional network – brand management, training, segment strategy, platform strategy, sales, CAE, service, controlling, etc.

Where We Work

This position is open to applicants who can work in (or relocate to) the following location(s)-

Fort Mill, SC US, Portland, OR US. Relocation assistance is not available for this position.

Schedule Type:

Hybrid (4 days per week in-office / 1 day remote). This schedule builds our #OneTeamBestTeam culture, provides an unparalleled customer experience, and creates innovative solutions through in-person collaboration.

At Daimler Truck North America, we recognize our world is changing faster than ever before. By listening to the needs of today, we’re building to solve with cutting-edge solutions in sustainability and future driving technology across electric, hydrogen and autonomous. These solutions, backed by years of innovative success and achievement, continue DTNA’s legacy as the undisputed industry leader. Our evolving brand portfolio is second to none, including Freightliner Trucks, Western Star, Demand Detroit, Thomas Built Buses, Freightliner Custom Chassis, and Financial Services. Together, we work as one team towards our envisioned future – building a cleaner, safer and more efficient tomorrow for all.

That is what we are working toward - for all who keep the world moving.

Additional Information

• This position is not open for Visa sponsorship or to existing Visa holders
• Applicants must be legally authorized to work permanently in the country the position is located in at the time of application
• Final candidate must successfully complete a criminal background check
• Final candidate may be required to successfully complete a pre-employment drug screen
• Contractors, professional services, or other contingent workers should confirm with their local agency if they are eligible to apply for FTE positions
• EEO - Disabled/Veterans

Daimler Truck North America is committed to workforce inclusion and providing an environment where equal employment opportunities are available to all applicants and employees without regard to race, color, sex (including pregnancy), religion, national origin, age, marital status, family relationship, disability, sexual orientation, gender identity and expression (including transgender and transitioning status), genetic information, or veteran status.

For an accommodation or special assistance with applying for a posted position, please contact our Human Resources department at 503-745-8982 or toll free 800-206-3369. For TTY/TDD enabled call 503-745-2137 or toll free 866-355-6935.