VP, Marketing
GoviniArlington, Virginia
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Overview
Schedule
Full-time
Career level
Director
Remote
On-site
Benefits
Career Development
Job Description
Company Description
Govini transforms Defense Acquisition from an outdated manual process to a software-driven strategic advantage for the United States. Our flagship product, Ark, supports Supply Chain, Science & Technology, Production, Sustainment, Logistics, and Modernization teams with AI-enabled Applications and best-in-class data to more rapidly imagine, develop, and field the capabilities we need. Today, the national security community and every branch of the military rely on Govini to enable faster and more informed Acquisition decisions.
Job Description
The Vice President, Marketing will be a strategic and hands-on leader responsible for driving the full-funnel marketing strategy to accelerate Govini’s growth and market presence. This role requires a proven leader to build, execute, and measure integrated campaigns that generate qualified leads, nurture relationships, and amplify our brand's message across all channels. A strong emphasis will be placed on data-driven decision-making and seamless collaboration across Go-to-Market (GTM) teams.
This role is a full-time position located out of our office in Arlington, VA.
This role may require up to 5% travel.
Scope of Responsibilities
- Paid Media Strategy & Execution: Oversee and manage the strategy, budget, and execution for all paid media initiatives, ensuring optimal ROI and alignment with GTM objectives.
- Owned Channel Optimization: Lead the optimization of Govini’s owned digital channels, including the corporate website and email marketing programs, to improve user experience, conversion rates, and audience engagement.
- Content Amplification: Work closely with the Content team to develop and implement strategies for amplifying core content assets through paid media channels and other promotional opportunities.
- Events Integration: Collaborate with the Events team to ensure marketing efforts provide geo-targeted support and seamless integration for all events, conferences, and webinars.
- CRM and Marketing Technology: Drive the integration and effective utilization of Salesforce and other key marketing technology tools to ensure accurate reporting, lead management, and campaign tracking.
- Lead Generation & Nurturing: Establish strong coordination with Sales and GTM teams to develop new, high-quality leads and to coordinate the successful cultivation and progression of leads and strategic relationships through the funnel.
- Team Leadership and Development: Mentor and lead the marketing team, fostering a culture of high performance, experimentation, and accountability.
- Performance Measurement: Define key performance indicators (KPIs) and regularly report on marketing effectiveness, providing insights and recommendations to executive leadership.
Qualifications
- U.S. Citizenship is required
Required Skills:
- Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
- Current possession of a U.S. security clearance, or the willingness and ability to obtain one
- 10+ years of progressive marketing leadership experience, preferably in a B2B or B2G environment within the defense, national security, or technology sectors.
- Demonstrated success in developing and managing full-funnel digital and paid media strategies, including SEO/SEM, display, and social channels, with a focus on maximizing ROI.
- Deep, hands-on experience with CRM systems, particularly SalesForce, and other key marketing technology platforms for reporting, lead management, and campaign execution.
- Proven ability to build strong, collaborative relationships with Sales and Go-to-Market teams to drive high-quality lead generation and pipeline acceleration.
- Strong data-driven mindset with the ability to define KPIs, analyze marketing performance, and translate insights into actionable recommendations for executive leadership.
- Excellent written and verbal communication skills, capable of articulating complex marketing strategies and results clearly to all stakeholders.
- Exceptional leadership and team-building skills, with experience mentoring and developing high-performing marketing teams.
Desired Skills:
- Experience in or exposure to the national security, intelligence, or defense technology space
- Experience in a startup or other entrepreneurial environment
We firmly believe that past performance is the best indicator of future performance. If you thrive while building solutions to complex problems, are a self-starter, and are passionate about making an impact in global security, we’re eager to hear from you.
Govini is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
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FAQs About VP, Marketing Jobs at Govini
What is the work location for this position at Govini?
This job at Govini is located in Arlington, Virginia, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Govini?
Employer has not shared pay details for this role.
What employment applies to this position at Govini?
Govini lists this role as a Full-time position.
What experience level is required for this role at Govini?
Govini is looking for a candidate with "Director" experience level.
What benefits are offered by Govini for this role?
Govini offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Govini?
You can apply for this role at Govini either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.