VP, Social Media

Who We Are

Horizon Media,founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,safeand empowered. We value YOU and believe that your authentic voice and unique perspectiveallowsus to create a more rewarding culture, and experience, together. 

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. 

WhatYou’llDo

Social Media Strategy – 35%

• Lead strategic social plan development in tandem with the Digital & Business Solutionsteams

• Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendationsin order todeeply understand the role marketplace media plays in larger mediaobjectives

• Partner closely with other Horizon teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevantextensions

• Lead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas tolife

• Oversee creation and development of media specific documents such as media plans,objectivesand strategies decks, and other relatedfunctions

• Work with Director to oversee junior team members and manage expectations with higher ups in the creation of media specific documents such as media plans,objectivesand strategies decks, and other relatedfunctions

• Stay abreast of industry trends, develop POVs related to overall social marketplacebuying

• Provide final sign off on RFP creation and review of partners/site responses, act as point of escalation for partner negotiations and stewardship of keypartnerships

• Guide Director in coaching junior team members on impactful insight writing that is routed in data and action but pulls in larger digital strategy and provide final signoff

• Drive innovation in analytics and digital strategies, partnering alongside Business Solutions team on largerinitiatives

• Lead in development of processes with Horizon Analytics & Business Intelligence teams to aggregate data and ensure standardization acrossHorizonaccounts

• Oversee the development of learning agendas including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of eachcampaign

• Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities acrosssocial

Relationship Management –25%

• Advance client relationship bymaintainingpositive rapport and championing trust through thorough understanding of their business and consistentdelivery

• Communicate and build relationships with senior level clients, ensuring strategy alignment and digital innovation is at the forefront of all campaigns andplans

• Have foresight and understanding of projects tomaintain and adjust timing of deliverables for team at large, communicating changes to managers andleadership

• Apply knowledge of current/previousclients’ specific business and industry to enhance and furtherrelationships

• Maintain a strong presence across Horizon departments (i.e.Business Solutions, Operations, Analytics, Biddable Teams), building trust and accountability  

• Foster trust & partnership across direct team and overall organization, ensuring positive collaboration – stepping in to resolve anyconflicts

• Act as primary resource for Director and junior team members when faced with challenges navigating conversations with internal and external partners andclients

• Primary social lead working closely with clients to ensure prioritization of projects, understanding of goals and media that aligns withobjectivesto drive clientbusiness

Team Management, Supervision and Delegation –25%

• Build a community of inclusiveness and allyship, fostering an environment for team members to be their whole selves & do their bestwork

• Provide ongoing, real-time, performance feedback to ensure continued teamgrowth

• Coach Director and other team members on mentorship, management, and feedback skills

• Guide team in setting goals and professional development timelines, ensure team members have challenging, level-appropriate projects and opportunities to learn newskills

• Ensure team members have training and support needed to achieve development goals,participatein developing learning agendas for alllevels

• Act as a resource for performance reviews, coaching to maximize success,identifyingtraining needs for improved performance, setting goals for careerdevelopmentand ensuring actions aretaken

• Lead conversations around staffing needs 

• Promote the work of both junior and senior team members, set a positive teamenvironment

• Responsible for leaning into Horizon initiatives while encouraging junior team members toparticipateand engage within the largerSocialcommunity

Agency Stewardship –10%

• Responsible for upholding a sense of community and knowledge sharing within the Horizon socialbusiness

• Dispel high-level POVs on industry trends and updates across both clients and teammembers

• Ensure the account is upholding the Horizon brand ethos that business is personal, creating a deep sense of teamculture

• Involvement in partner and agency relationships across client portfolio 

• Responsible for financial tracking of partner investments, as part of the larger Horizon umbrella

Training & Development – 5%

• Proactively take part in continued learning opportunities internally and externally 

• Maintain active knowledge of industry trends,educating clients and teams on relevantinformation

• Attend relevant industry conferences andevents

• Foster an environment of learning and development, motivating junior team members to take internal and external courses to continuegrowth

Who You Are 

• A left and right brain thinker – a data poweredstrategist

• A collaborative, team-oriented manager with strong delegation and organization skills 

• Confident in navigating conversations with senior leadership internally and externally

• A problem solver with foresight and the ability to develop creativesolutions

• Detail oriented with commitment to followthrough

• Nimble and flexible to succeed in a fast-pacedenvironment

• A strong leader, excited to manage and grow teammembers

• Interested in the social landscape and a desire to innovate and keep up withtrends

• Committed to the success of Horizon as a whole, including how your accounts cancontribute

• A supporter of and advocate for diversity,equityand inclusion

Preferred Skills & Experience

• 8-10+ years of experience developing strategic media recommendations and stewarding social media account projects, acting as a client contact

• Deep understanding of advanced analytics and performance media 

• Able to take data and provide insights, crafting a story for clients and theirbusinesses

• Strong familiarity with marketing principles,analyticsand concepts 

• Exceptionally skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be appliedrelativeto the social media planningprocess

• Expert in negotiating and constructing social media plans, with understanding of planning,buyingandactivation

• Experience buying ads on Facebook and Instagram is crucial,additionalplatformspreferred

• Exposure to advanced targeting/retargeting tactics in social, used both 1stand 3rdpartydata

• Experience owning the full social strategy process inclusive of working with partners,clientsand internalstakeholders

• Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients, while coaching team members on these skills

• Comfort owning and managing budget/investment levels in social media across multipleaccounts

• Strong experience navigating cross-departmentrelationships

• Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills

Certificates, Licenses and RegistrationsThis role does not require certificates, licenses and/or registrationsPhysical Activity and Work EnvironmentThis role does not require any physicalactivity

The statementshereinare intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skillsrequired ofpersonnel so classified. Furthermore, they do notestablisha contract for employment and are subject to change at the discretion of the employer.