VP, Marketing

March of Dimes leads the fight for the health of all moms and babies. We are advocating for policies to protect them. We are working to radically improve the health care they receive. We are pioneering research to find solutions. We are empowering families with programs, knowledge and tools to have healthier pregnancies. By uniting communities, we are building a brighter future for us all.

We are dedicated to hiring a diverse workforce that fosters opportunities for personal and professional development. We provide a collaborative and supportive environment built upon our fundamental core principles where each employee is valued. Join us in the fight for healthy moms and strong babies.

Scope:

The Vice President, Marketing serves as a visionary leader responsible for driving the strategic direction of all marketing and communications functions at March of Dimes. This role leads the development and execution of integrated, data-driven marketing strategies that elevate brand awareness, support advocacy efforts, and fuel revenue growth directly and indirectly. The VP partners closely with Development, Mission, and Executive Leadership to ensure alignment with the organization's overall strategic objectives, while championing brand integrity, audience segmentation, and organizational cohesion.

About the Marketing and Communications Team:

The Marketing and Communications team serves as the central storytelling, engagement, and activation engine for March of Dimes. It translates the organization's mission, data, and impact into clear, compelling narratives that drive awareness, trust, and action across national and Market efforts. The team leads integrated, year-round strategies that align foundational campaigns, awareness moments, data releases, revenue priorities, and partner activations into a cohesive narrative-moving audiences from insight to impact to action.

This includes stewardship of the March of Dimes brand, voice, and editorial integrity across all owned, earned, and paid channels. Every campaign, story, and message advances March of Dimes' mission to improve the health of moms and babies.

Marketing Department Structure:

The Marketing Department is structured around six core areas:

• Communications and Public Relations
• Creative and Content
• Digital Marketing
• Direct Response Marketing
• Multichannel Audience Insights
• Strategic Marketing

Together, these functions translate insight into action by aligning strategy, storytelling, digital execution, and market enablement to advance mission impact, strengthen brand trust, and support revenue-generating initiatives.

Strategic Marketing Goals:

Marketing efforts are designed to move audiences through the entire brand funnel:

• Awareness: Increases when more people see and understand our mission, strengthening brand familiarity and positioning us as a trusted leader in maternal and infant health.
• Acquisition: Captures how effectively we attract new supporters-turning broad awareness into first-time donors, participants, and advocates.
• Engagement: Reflects how meaningfully supporters engage with our mission through donations, events, volunteering, or sharing our content.
• Retention: Measures our ability to keep supporters involved year after year through meaningful experiences and clear demonstrations of impact.

Key Responsibilities:

Strategic Leadership & Vision

• Provide executive leadership to a multidisciplinary team of marketing and communications professionals, fostering innovation, collaboration, and high performance.
• Serve as a strategic advisor to Revenue and Mission Leadership, shaping and executing an enterprise-wide annual marketing strategy.
• Align marketing initiatives to the organization's strategic priorities, including fundraising, mission impact, advocacy, and stakeholder engagement.

Integrated Marketing & Brand Stewardship

• Oversee development of comprehensive marketing plans, including paid/unpaid media, public relations, influencer engagement, digital strategies, and audience segmentation.
• Act as the organization's Brand Ambassador, leading efforts to strengthen brand equity and ensure consistency across all touchpoints.

Revenue Development & Growth

• Drive multi-million-dollar revenue streams through direct response, digital, and other marketing platforms.
• Partner with Revenue leadership to build and execute marketing strategies that drive donor acquisition, retention, and overall investment.

Cross-Functional and Executive Collaboration

• Collaborate with Executive Leadership to manage competing priorities and allocate resources to high-impact initiatives.
• Partner with Development, Mission, Advocacy, and Market teams to integrate marketing strategy across all lines of business.

External Agency & Vendor Management

• Lead relationships with advertising, PR, digital, and research agencies to ensure alignment with strategic goals and quality execution.

Market Research & Competitive Analysis

• Commission and interpret market research to identify opportunities, understand consumer behavior, and guide decision-making.
• Serve as a voice in educating internal stakeholders on emerging market and audience trends.

Performance & Impact Measurement

• Tie campaigns to measurable revenue and engagement goals, using analytics to drive optimization and ROI.
• Establish internal protocols and a service-oriented culture to better support cross-departmental marketing needs.

Budget & Resource Oversight

• Manage and optimize the department budget, ensuring the efficient use of resources to maximize impact.

Qualifications:

• 15+ years of progressive marketing leadership experience in nonprofit or purpose-driven sectors.
• Proven ability to lead high-performing marketing and communications teams through transformation and growth.
• Expertise in integrated marketing, brand strategy, audience insights, and digital strategy.
• Strong leadership presence and ability to influence at the executive level.
• Experience managing large operating budgets and multiple agency/vendor relationships.
• Exceptional strategic, analytical, and communication skills.

March of Dimes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.