VP, Brand And Integrated Marketing

TAG - The Aspen GroupChicago, IL

$250,000 - $290,000 / year

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Overview

Schedule

Full-time

Career level

Executive

Remote

On-site

Compensation

$250,000-$290,000/year

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of six consumer-facing brands: Aspen Dental, Motto Clear Aligners, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet.  Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. Our continued growth has created an opportunity to join us as a VP, Brand & Integrated Marketing (Aspen).

Position Overview:

The VP, Brand & Integrated Marketing is responsible for developing and executing a comprehensive brand and marketing strategy for Aspen Dental. This role will lead the development and implementation of integrated marketing campaigns across all channels, including digital, social, traditional media, and in-center marketing. A close partner with the field marketing and media teams, this role owns communicating the value of Aspen's approach to care and providing patients throughout their treatment journey with clear points of differentiation. The VP will also be responsible for managing the brand's reputation and ensuring consistent messaging across all touchpoints.

Responsibilities:

Spearhead the development and execution of a data-driven, multi-year brand and integrated marketing strategy for Aspen, driving measurable growth in patient acquisition and brand equity
Architect and lead the execution of integrated marketing campaigns across all digital and traditional channels, optimizing for performance and ROI through rigorous analytics and testing.
Cultivate and manage high-performing agency partnerships, fostering collaborative innovation and ensuring alignment with brand objectives and budget parameters.
Drive seamless integration of brand promotions and messaging across all patient touchpoints, including in-center experiences, call center interactions, and digital platforms, ensuring a consistent and compelling brand journey
Establish and refine a comprehensive promotional strategy, leveraging market insights and competitive analysis to maximize brand visibility and patient engagement across the entire Aspen ecosystem
Define and enforce brand guidelines and messaging standards, safeguarding brand integrity and ensuring consistent communication across all internal and external channels. Hone in our brand voice and develop content that communicates to our patients clearly, directly and with a preference for action.
Conduct in-depth market research and competitive intelligence analysis, identifying emerging trends and opportunities to inform strategic decision-making and maintain a competitive edge
Champion a patient-centric culture, fostering cross-functional alignment and collaboration to deliver exceptional patient experiences and drive brand advocacy.
Develop and manage the brand's budget, ensuring optimal allocation of resources and demonstrating accountability for achieving key performance indicators (KPIs) related to brand awareness, patient acquisition, and revenue growth.
Build, lead, and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.

Minimum Education and Experience

Bachelor's degree in marketing, business, or a related field, or equivalent combination of education and experience. Master's degree or MBA is a plus, but not essential.
15+ years of experience in brand and integrated marketing, including 5+ years in a senior leadership role managing teams of 15+.
7+ years of brand-side (client-side) experience, including at companies of comparable scale.
Agency-side experience is a plus but does not substitute for the client-side requirement. Client-side and leadership years may overlap.
Experience in the healthcare industry, DTC brands, or multi-location brands is a plus.
Experience developing and executing innovative, effective integrated marketing plans and promotional calendars.
Excellent leadership, cross-functional coordination and collaboration, and interpersonal communication skills.

If you are an applicant residing in California, please view our privacy policy here:

https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees

Salary: Annual pay range: $250,000 - $290,000, plus bonus/incentives
A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

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FAQs About VP, Brand And Integrated Marketing Jobs at TAG - The Aspen Group

What is the work location for this position at TAG - The Aspen Group?

This job at TAG - The Aspen Group is located in Chicago, IL, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at TAG - The Aspen Group?

Candidates can expect a pay range of $250,000 and $290,000 per year.

What employment applies to this position at TAG - The Aspen Group?

TAG - The Aspen Group lists this role as a Full-time position.

What experience level is required for this role at TAG - The Aspen Group?

TAG - The Aspen Group is looking for a candidate with "Executive" experience level.

What benefits are offered by TAG - The Aspen Group for this role?

TAG - The Aspen Group offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Paid Vacation, and 401k Matching/Retirement Savings for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at TAG - The Aspen Group?

You can apply for this role at TAG - The Aspen Group either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.