VP, Promotion - Triple Tigers (Country Music)

About The Orchard

The Orchard is a leading global music distributor and Artist & Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard's comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.

The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

The Vice President of Promotion leads the strategy, execution, and performance of all radio, streaming, and promotional campaigns across the label's roster. This executive is responsible for driving audience growth, chart performance, cultural visibility, and market impact for artists at every stage of their careers.

The VP of Promotion develops and manages relationships with radio programmers, DSPs, tastemakers, media partners, and industry stakeholders while overseeing national and regional promotion teams. They work closely with A&R, marketing, digital, publicity, artist management, and commercial partnerships to create integrated campaigns that maximize exposure and revenue opportunities.

What You'll Do:

• Office- first role, in office 4 days a week.
• Lead national promotion strategy for all label releases across radio, streaming, and emerging platforms
• Build and maintain strong relationships with programmers, curators, DJs, media outlets, and industry partners
• Oversee promotional timelines, campaign execution, and team performance
• Drive chart growth, audience engagement, and market share for priority artists and releases
• Analyze audience data, streaming trends, and market insights to optimize campaigns
• Collaborate cross-functionally with marketing, digital, publicity, touring, and sales teams
• Identify new promotional opportunities, partnerships, and platform innovations
• Manage departmental budgets, forecasting, and reporting
• Recruit, mentor, and develop promotion staff across national and regional markets
• Represent the label at industry events, conferences, showcases, and artist activations

Who You Are:

• 10+ years of country format music industry experience with a strong background in promotion, radio, or artist marketing
• Proven track record of breaking records and building successful artist campaigns
• Deep relationships across radio, streaming services, and music media
• Strong leadership, communication, and negotiation skills
• Expertise in music consumption trends, audience analytics, and campaign strategy
• Ability to thrive in a fast-paced, artist-driven environment
• Passion for music culture and emerging talent
• Strategic thinker with strong creative instincts
• Highly connected within the music industry ecosystem in Nashville 
• Collaborative leader with experience managing high-performing teams
• Results-oriented with strong analytical and problem-solving abilities

What We Give You:

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
• Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA), a group created by our employees tasked with developing and implementing innovative solutions to advance a globally-shared goal of ensuring fair and inclusive spaces for all
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
• Investment in your professional growth and development enabling you to thrive in our vibrant community.  
• The space to accelerate progress, positively disrupt, and create what happens next  
• Time off for a winter recess 

The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.