VP Growth Marketing

Who we are

Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner's mentality. We help businesses develop their "Human Capital" to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.

This position will be a hybrid role out of our Tampa, FL or Austin, TX location.

How you will contribute

Asure is hiring a VP of Growth Marketing to lead a blended team of marketing-systems architects, AI and automation specialists, and traditional marketers, using the first group to scale the second. You will own growth across new-logo acquisition (SMB, mid-market, and enterprise), product attach and cross-sell, partner marketing, and field events, with measurable impact on pipeline and revenue.

You will partner closely with the VPs of Sales to build go-to-market strategies by segment, work with Revenue Operations and the SDR team, and keep the Chief Revenue Officer informed on pipeline and results. We want a leader who has moved beyond prompt engineering to designing AI-enabled systems and pointing them at the motions that already drive revenue.

Major Duties and Responsibilities:

• Set a growth strategy that uses AI across the funnel, with clear guardrails and humans in the loop.
• Co-build go-to-market plans with each VP of Sales, and own the marketing-to-sales handoff with Revenue Operations.
• Use data and automation to make new-logo, attach, partner, and event programs faster, broader, and more measurable.
• Lead and coach a mixed team of traditional and technical marketers, including the Marketing Systems Architect.
• Own the demand generation plan, lead nurturing, and the KPIs that feed every sales division.
• Manage the growth budget and marketing technology stack (HubSpot, Salesforce, Salesloft, Nooks, Gong, ZoomInfo), and decide when to build, buy, or partner.

Required Qualifications

• 8+ years in B2B marketing, including 4+ years leading teams as a Director or VP of Marketing, Growth, or Demand Generation.
• Hands-on AI experience beyond prompt engineering (knowledge bases, agent workflows, automations), with results you can explain and sound judgment on privacy and compliance.
• A track record of driving pipeline and revenue alongside sales leaders, ideally in B2B SaaS, HCM, payroll, or subscription software.
• Experience supporting more than one go-to-market motion, such as new logo, attach and cross-sell, partner, and events.
• Strong command of funnel metrics, attribution, budgeting, ROI, and marketing automation and CRM platforms.
• The ability to lead mixed teams through coaching rather than mandates, and to present clearly to executives.
• Bachelor's degree preferred; equivalent experience considered.

What success looks like

• 90 days: a documented operating model and a shared funnel and handoff definition agreed with Sales and Revenue Operations.
• 6 months: measurable gains in sales-ready pipeline, cost per opportunity, and campaign speed.

Benefits

• Medical, Dental, Vision, HSA, FSA- All effective on day 1!
• Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
• 401K Program with 3% safe harbor contribution
• Employee Stock Purchase Program
• Fitness Reimbursement Program
• Self-Managed PTO

Our Mission

To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.

• Helping customers grow by getting the most from their human capital.
• Helping our employees grow personally and professionally.
• Growing relationships in our communities that inspire goodness.
• Grow shareholder value

Our Vision

Be the most trusted Human Capital Management resource to entrepreneurs everywhere.

Our Values

Reflect who we are and what we stand for as a company.

• Embrace Change
• Lead with Integrity
• Own the Outcome
• Deliver Awesome
• Be a Good Human

We are an equal opportunity employer. All candidates must be legally authorized to work in the US, as we are unable to sponsor or transfer Visas at this time. Criminal background checks conducted at employment offer.

NO AGENCIES PLEASE

Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asure's mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.