VP Of Marketing

At Fusion Recruiters, we partner with organizations that are making a meaningful impact in the communities they serve — and this opportunity is no exception. We’re excited to support a highly respected, multi-state farm & ranch retailer in their search for a transformational Vice President of Marketing to join their leadership team in the Pacific Northwest.

*This is a hybrid position with ~3 days in office. Candidates should reside within commuting distance or be open to relocation.

With 28 retail locations across Oregon, Washington, and California — and ambitious plans to grow to 40 stores by 2030 — this organization is investing in the future while staying true to its mission-driven roots and strong community values.

As the Vice President of Marketing, you’ll serve as the company’s chief marketing strategist and a key member of the senior leadership team. Reporting directly to the CEO, you will lead the organization’s marketing vision, drive customer growth and loyalty, and help guide a significant transformation toward a more digital, omni-channel future. This is an opportunity to influence enterprise-wide strategy while partnering closely with Operations, Merchandising, Finance, and Human Resources to support long-term business growth.

This role offers the chance to make a lasting impact within an organization that values collaboration, authenticity, innovation, and service to its customers and communities.

What You'll Do

• Develop and execute a comprehensive marketing strategy that drives customer acquisition, retention, and lifetime value
• Lead the organization’s transition from a traditionally print-focused marketing model to a more digital-forward, omni-channel approach
• Oversee brand strategy, customer experience, loyalty programs, digital marketing, e-commerce partnerships, and promotional initiatives
• Partner closely with Merchandising, Operations, Finance, and HR to align marketing investments with business priorities and growth objectives
• Lead and develop a high-performing marketing organization, including oversight of Marketing Operations and E-Commerce leadership
• Strengthen marketing analytics, customer insights, and performance measurement capabilities to drive data-informed decision making
• Manage agency, vendor, and partner relationships to maximize marketing effectiveness and return on investment
• Champion innovation and change management efforts while building alignment and confidence across the organization

What You'll Bring

• Proven executive-level marketing leadership experience within multi-site retail or consumer-focused organizations
• Strong background in omni-channel marketing, customer acquisition, loyalty strategy, and brand development
• Experience leading organizational transformation and successfully driving change within evolving business environments
• Demonstrated ability to balance strategic leadership with hands-on execution and operational excellence
• Strong analytical mindset with experience leveraging customer insights and marketing performance data to drive results
• Exceptional communication, collaboration, and relationship-building skills
• Ability to influence across functions and align stakeholders around common goals
• Bachelor's degree in Marketing, Business, Communications, or related field preferred; MBA a plus

Preferred Experience

• Experience within farm & ranch retail, agriculture, outdoor, home improvement, rural lifestyle, or adjacent consumer-focused industries
• Familiarity with multi-state retail operations and Pacific Northwest consumer markets
• Experience overseeing or partnering closely with e-commerce functions and omni-channel growth initiatives
• Exposure to buy-online-pickup-in-store (BOPIS), digital customer acquisition, and integrated retail customer experiences
• Experience managing co-op marketing programs, vendor-funded marketing initiatives, or collaborative partner marketing models

Why You'll Love Working Here

Our client offers a collaborative and purpose-driven environment where leaders are empowered to make a meaningful impact. As a farmer-owned cooperative, the organization is deeply committed to serving its customers, employees, and local communities while investing in innovation and future growth.

Highlights include:

• Competitive executive compensation package, including base salary and annual incentive opportunity
• Opportunity to shape and lead a significant marketing transformation initiative
• High visibility role reporting directly to the CEO and partnering with executive leadership
• Ability to influence enterprise-wide strategy and long-term growth plans
• Hybrid work environment with flexibility and strong leadership support
• Mission-driven culture grounded in collaboration, authenticity, and community impact

Take the Next Step

If you're a strategic marketing leader who thrives in transforming organizations, building customer loyalty, and driving growth through innovative omni-channel strategies, we'd love to connect. Apply through Fusion Recruiters today to start a conversation about how your experience and aspirations align with this exciting opportunity.