VP Of Marketing

Hi AutoMiami, FL

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Overview

Schedule

Full-time

Career level

Executive

Remote

On-site

Benefits

Career Development

Job Description

Hi Auto is the most trustworthy AI order taker for drive-thrus, partnering with major quick-service restaurant brands across the US, UK, and New Zealand. Growing quickly, we have the largest number of voice AI drive-thru restaurant deployments, competing directly with both big tech and restaurant tech players.

We are looking for a strategic, hands-on VP Marketing to own the full marketing function as we scale. This is a pipeline-generation and brand-building role. You will work directly with the CEO and VP Sales to drive both our corporate acquisition and franchisee deployment motions through world-class marketing.

Key Responsibilities:

Product Marketing

Define and continuously refine Hi Auto’s positioning and competitive differentiation across both GTM motions
Translate product capabilities into compelling, customer-centric messaging for corporate HQs and franchise operators
Own buyer personas, competitive intelligence, and win/loss analysis
Produce or direct enterprise whitepapers, case studies, ROI tools, and pilot overviews that support every stage of the sales cycle

Account-Based Marketing (ABM)

Build and execute named-account ABM programs targeting ~66 US corporate QSR brands across LinkedIn, email, and display
Own buying committee mapping and coordinate outreach tightly with the VP Sales

Field Marketing

Own the full lifecycle of QSR industry events — outreach, booth experience, lead capture, and post-event follow-up
Execute executive dinners and briefings at conferences; secure speaking slots at franchisee conventions

Brand & PR

Scale the PR program across QSR trade press and tech publications; build CEO thought leadership on LinkedIn
Ensure brand consistency across both motions and create the “Brand Transition Kit” for franchise network rollouts

AI-Powered Marketing

Direct AI-assisted processes for content production, data enrichment, campaign optimization, and competitive research
Continuously identify opportunities to use AI to drive efficiency

Marketing Operations

Lead a full HubSpot cleanup, build tiered segmentation, and own marketing automation end-to-end
Collaborate with the VP Sales on shared pipeline definitions, data quality, and forecast accuracy

Requirements

8+ years of B2B marketing experience with at least 3 years in a senior leadership role, ideally in a startup or scale-up environment
Strong product marketing foundation — positioning, competitive intelligence, sales enablement, and win/loss analysis
Hands-on ABM experience against a finite, named-account target list; proficient in LinkedIn Ads and intent data tools
Has owned field marketing and event cycles end-to-end, from pre-conference planning through ROI measurement
Has built or scaled a PR and thought leadership program in a vertical market
Proficient in HubSpot and actively uses AI tools to create content, automate workflows, and scale output
QSR, restaurant tech, or adjacent vertical experience preferred; franchise or channel marketing experience is a strong plus

Join us to be a part of an amazing team, interesting and unique challenges, and an opportunity to influence and build something big.

Benefits

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FAQs About VP Of Marketing Jobs at Hi Auto

What is the work location for this position at Hi Auto?

This job at Hi Auto is located in Miami, FL, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Hi Auto?

Employer has not shared pay details for this role.

What employment applies to this position at Hi Auto?

Hi Auto lists this role as a Full-time position.

What experience level is required for this role at Hi Auto?

Hi Auto is looking for a candidate with "Executive" experience level.

What benefits are offered by Hi Auto for this role?

Hi Auto offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Hi Auto?

You can apply for this role at Hi Auto either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.