VP Of Marketing - Sports Nutrition

DTC, Shopify, Growing BrandThis Jobot Job is hosted by: Dylan CurrierAre you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.Salary: $200,000 - $250,000 per yearA bit about us:We are a fast-growing sports nutrition brand entering a pivotal growth phase. Following a recent rebrand and multiple new product launches, we are building momentum across retail, distribution, direct-to-consumer, and social channels.Why join us?Competitive executive base salaryPerformance-based bonusComprehensive benefitsJob DetailsThe VP of Marketing will own the global marketing vision, strategy, and execution across retail, wholesale distribution, DTC, and digital ecosystems. This leader will ensure our recent rebrand translates into market dominance, increased velocity, and measurable revenue growth.The ideal candidate combines strategic brand leadership with strong analytical capability, has experience in high-growth CPG or sports nutrition environments, and understands how to build cultural relevance while driving commercial results.Key ResponsibilitiesExecutive Leadership & StrategyServe as a core member of the executive teamDevelop and execute a comprehensive omnichannel marketing strategyAlign brand positioning with revenue goals and distribution expansionTranslate company growth objectives into actionable marketing plansBrand & PositioningSteward and scale the newly launched brand identityEnsure consistency across packaging, messaging, retail presence, and digital platformsLead go-to-market strategy for new product launchesBuild brand equity in competitive performance nutrition categoriesRetail & Distribution MarketingDrive sell-through at retail through trade marketing programs, promotions, and merchandising strategySupport key account growth with retailer-specific campaigns and launch strategiesPartner closely with sales to strengthen distributor relationships and retail velocityDirect-to-Consumer (DTC) GrowthLead e-commerce growth strategy across paid media, lifecycle marketing, and conversion optimizationOptimize customer acquisition cost (CAC), retention, and lifetime value (LTV)Leverage data and analytics to drive scalable digital performanceSocial & Community GrowthOversee organic and paid social strategy across platformsExpand influencer, ambassador, and athlete partnershipsBuild brand storytelling that resonates with performance-driven audiencesDrive community engagement and cultural relevanceTeam LeadershipLead, mentor, and scale a team of six across brand, digital, creative, and socialEstablish KPIs and accountability frameworksBuild cross-functional alignment with sales, operations, and product teamsFoster a high-performance, entrepreneurial cultureData & PerformanceOwn marketing budget and ROI accountabilityDevelop dashboards and reporting frameworks to measure brand health and channel performanceMake data-informed decisions to allocate spend across channels effectivelyQualifications10+ years of progressive marketing leadership experience in sports nutrition, supplements, CPG, or adjacent performance categoriesProven experience leading omnichannel marketing in a growth-stage brandStrong DTC and performance marketing expertiseExperience driving retail sell-through and trade marketing programsDemonstrated success leading and developing high-performing teamsDeep understanding of social, influencer, and community-driven marketingAnalytical mindset with strong command of marketing metrics and financial impactEntrepreneurial spirit with executive presenceInterested in hearing more? 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