VP of Marketing

National Powersport Auctions (NPA) is the world's largest powersport auction and remarketing company specializing in: Motorcycles, ATVs, Side X Sides, Utility Vehicles, Personal Watercraft, Snowmobiles, Trailers, Recreational Vehicles and Boats.

As the leading powersports remarketing company in the U.S., NPA serves dealers, OEMs, and lending institutions throughout the nation with a complete range of auction-related services. Having sold over 1 million vehicles since inception, NPA plays an important role in assisting clients with liquidating inventory and maximizing returns. Dealers throughout the world utilize NPA for acquisition of wholesale vehicles and to ensure their pre-owned inventory meets their customer's demands.

Marketing Strategy & Leadership

• Develop and execute the company’s overall marketing strategy aligned with revenue and growth goals
• Build and lead a high-performing marketing team capable of supporting multiple business verticals
• Partner with executive leadership to align marketing initiatives with strategic business objectives
• Lead annual and quarterly marketing planning processes

Demand Generation & Dealer Acquisition

• Design and execute marketing programs that drive dealer acquisition, activation, and retention
• Develop scalable demand generation strategies across digital, content, and events
• Work closely with sales leadership to align marketing campaigns with territory expansion and sales priorities
• Optimize lead generation, conversion rates, and cost per acquisition

Brand & Market Positioning

• Lead brand strategy and ensure consistency across all marketing channels
• Develop messaging that clearly communicates NPA’s value proposition to dealers and industry partners
• Strengthen NPA’s position as a trusted marketplace and industry leader

Marketing Channels & Campaign Execution

Oversee all marketing channels including:

• Digital marketing (SEO, SEM, paid media, retargeting)
• Email marketing and dealer communications
• Website and content strategy
• Trade shows and industry events
• Print and industry publications
• SMS and dealer engagement campaigns

Ensure campaigns are coordinated and aligned with business objectives.

Data, Analytics & Performance

• Establish marketing performance metrics and dashboards
• Measure campaign effectiveness and marketing ROI
• Use data to continuously optimize marketing strategies
• Provide regular marketing performance updates to the executive team

Events & Industry Presence

• Lead strategy for trade shows, dealer events, and industry partnerships
• Ensure NPA maintains a strong and visible presence at key industry events
• Develop event marketing strategies that drive dealer engagement and business growth

Cross-Functional Collaboration

• Work closely with sales, product, and operations teams to support new initiatives and product launches
• Align marketing efforts with sales pipelines and revenue targets
• Ensure strong communication and collaboration across departments

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Growth in dealer registrations and participation
• Marketing contribution to auction unit volume
• Cost per dealer acquisition
• Lead conversion rates
• Website traffic and engagement
• Campaign ROI
• Brand awareness and industry presence

Qualifications

• 10+ years of marketing experience with at least 5 years in a senior leadership role
• Proven experience building and leading marketing teams
• Strong background in B2B and B2C marketing and demand generation
• Experience managing multi-channel marketing strategies
• Strong analytical mindset with experience measuring marketing performance
• Experience partnering closely with sales leadership to drive revenue outcomes
• CRM experience like Salesforce or HubSpot (we use Salesforce)

Preferred:

• Experience in automotive, powersports, RV, marine, or marketplace industries
• Experience marketing to dealer networks or franchise businesses
• Experience scaling marketing operations in a growing company

Leadership Traits We Value

The ideal candidate will demonstrate:

• Strategic thinking and long-term vision
• Strong cross-functional leadership
• Strong understanding of project management
• Operational discipline and accountability
• Ability to build and develop high-performing teams

At National Powersport Auctions (NPA), we are focused on harnessing the power of diversity, inclusion, and collaboration. By embracing diverse perspectives, we open doors to innovation and unleash the full potential of our team. We are dedicated to fostering a workplace where everyone feels appreciated, included, and inspired to grow and contribute meaningfully.