VP Of Media
Method Recruitingpismo beach, CA
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Job Description
Job Description VP of Media, Cross Channel - Insurance Remote, Full-time Our client is a performance-driven digital marketing and lead generation company. About This RoleWe are is seeking a Vice President of Media, Insurance to lead and scale the companys paid media and customer acquisition strategy for its P&C insurance vertical.This executive will own the vision, strategy, and performance of a multi-channel, multi-million-dollar media portfolio, driving profitable growth through full-funnel optimization, advanced analytics, and disciplined capital allocation. As a key member of the leadership team, the VP will partner directly with the GM and executive stakeholders to shape business strategy, influence revenue outcomes, and ensure media investment is tightly aligned with enterprise goals.The ideal candidate is a proven performance marketing leader with deep expertise in high-volume, regulated environmentsparticularly insurancewho can seamlessly connect media strategy to downstream revenue, underwriting outcomes, and long-term customer value.Why Join us?We are in a pivotal phase of growth and transformation within its insurance vertical. As VP of Media, you will operate as a true business leaderowning a critical revenue driver, influencing company-wide strategy, and building a best-in-class performance marketing engine.This is a rare opportunity to lead at scale in one of the most analytically rigorous and operationally complex sectors of digital marketing, with direct impact on revenue, profitability, and enterprise value creation.Key ResponsibilitiesExecutive Leadership & Strategy
- Define and own the long-term vision and strategic roadmap for paid media across the P&C insurance business
- Serve as a key strategic advisor to the GM and executive team on growth, investment strategy, and market expansion
- Translate company-level revenue and margin goals into scalable acquisition strategies and media investment frameworks
- Lead annual and quarterly planning, including forecasting, budget allocation, and performance targets
- Establish us as a market leader in performance-driven insurance acquisition through innovation and best-in-class execution
- Own end-to-end acquisition performance across all paid channels, optimizing for profitability, not just volume
- Drive improvements across core metrics including CPL, CAC, ROAS, quote rate, bind rate, and LTV
- Ensure alignment between media strategy and downstream outcomes, including underwriting approval and policy conversion
- Build closed-loop feedback systems connecting media performance to revenue realization and margin contribution
- Optimize for high-intent, bindable leads that meet carrier and partner standards
- Oversee a diversified, multi-channel media portfolio including Paid Search, Paid Social, Programmatic, Native, Affiliate, and Emerging Channels
- Allocate and optimize significant media budgets with a strong focus on marginal return, incrementality, and efficiency
- Identify and scale new acquisition channels to reduce platform dependency and unlock incremental growth
- Develop sophisticated channel mix and bidding strategies informed by advanced analytics and market dynamics
- Champion a data-first culture, leveraging advanced analytics, attribution modeling, and media mix modeling to guide decision-making
- Partner with Data, BI, and Product teams to build scalable measurement frameworks and real-time performance visibility
- Drive adoption of AI and machine learning tools to enhance bidding, targeting, creative optimization, and lead scoring
- Invest in and evolve the MarTech stack to support scalable, efficient, and compliant growth
- Establish and enforce best-in-class compliance standards across all media activities, including TCPA, CAN-SPAM, CCPA, and state-level insurance regulations
- Partner closely with Legal and Compliance to proactively manage risk and ensure business continuity
- Safeguard platform account health and maintain strong relationships with key media partners
- Partner with Sales, Carrier Partnerships, and Operations to ensure alignment on lead quality, underwriting requirements, and revenue outcomes
- Collaborate with Product and Engineering to enhance funnel performance, user experience, and conversion rates
- Influence pricing, partner strategy, and go-to-market decisions through deep performance insights
- Act as the connective tissue between marketing investment and business performance
- Build, lead, and scale a high-performing media organization, including senior leaders and specialized channel experts
- Establish clear KPIs, OKRs, and accountability frameworks aligned to business outcomes
- Foster a culture of ownership, experimentation, and continuous improvement
- Develop leadership bench strength and future talent within the organization
- 10+ years in performance marketing, digital acquisition, or growth leadership roles
- 5+ years in senior leadership roles managing large teams and significant media budgets ($10M+ annually preferred)
- Proven track record of scaling profitable customer acquisition in regulated industries (insurance strongly preferred; fintech/healthcare also relevant)
- Deep experience managing full-funnel performance, from lead generation through revenue realization (quote? bind? LTV)
- Strong understanding of P&C insurance economics, including carrier dynamics, underwriting constraints, and lead marketplace ecosystems
- Deep expertise across multiple paid channels (search, social, programmatic, affiliate, native)
- Advanced knowledge of attribution, incrementality testing, and media mix modeling
- Strong analytical fluency; comfortable working with large datasets, SQL, and BI tools (Tableau, Looker, etc.)
- Experience with CRM and lead management systems (Salesforce, HubSpot, ping-post platforms)
- Familiarity with leading MarTech and attribution platforms (e.g., Northbeam, Rockerbox, Triple Whale)
- Executive presence with the ability to influence senior stakeholders and drive cross-functional alignment
- Strong commercial acumen with the ability to connect marketing investment to financial outcomes
- Data-driven decision maker with a bias toward experimentation and continuous optimization
- Experience operating in high-growth, PE-backed, or performance-driven environments
- Proven ability to build and lead high-performing, scalable teams
- Direct experience in P&C insurance (auto, home, renters, commercial lines)
- Background working with or alongside insurance aggregators (e.g., EverQuote, MediaAlpha, GoHealth)
- Deep understanding of compliance frameworks within insurance marketing
- Experience implementing AI-driven marketing and optimization strategies
- Track record of building or transforming media organizations at scale
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FAQs About VP Of Media Jobs at Method Recruiting
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This job at Method Recruiting is located in pismo beach, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
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