Web Content Specialist

We're looking for a Web Content Specialist to join the Digital Experience team and play a key role in shaping the future of our client's digital presence. This position is ideal for someone who enjoys creating clear, engaging web content while ensuring it is optimized for search, accessibility, and an exceptional user experience.

As our client continues to enhance their website and digital ecosystem, you'll partner with marketing, UX, product, legal, and business stakeholders to develop, publish, and optimize content that helps customers easily find the information they need. You'll also contribute to content governance, CMS management, and ongoing digital improvements while helping prepare our content for emerging AI-powered search and personalized experiences.

This is an excellent opportunity for a collaborative content professional who enjoys blending writing, content strategy, SEO, and digital operations in a fast-paced environment.

Key Responsibilities

Content Development & Management

• Write, edit, and maintain website content that is clear, engaging, and user-focused.
• Translate complex business concepts into easy-to-understand, customer-friendly language.
• Ensure all content aligns with brand standards, editorial guidelines, and governance requirements.
• Review, proofread, and quality assure content prior to publication.
• Collaborate with subject matter experts and cross-functional stakeholders to develop accurate and effective messaging.
• Recommend improvements to content structure, organization, and user experience.

SEO & Content Optimization

• Optimize web content for organic search using SEO best practices.
• Develop and maintain metadata, keywords, internal linking, and structured content.
• Utilize keyword research and search intent to improve content performance.
• Support content optimization for emerging AI-powered search and generative search experiences.
• Monitor content performance and recommend improvements based on analytics and user behavior.

Accessibility & User Experience

• Create content that follows accessibility standards and inclusive content practices.
• Apply plain language principles to improve readability and usability.
• Partner with legal and compliance teams to ensure content accuracy and regulatory compliance.
• Review content for accessibility requirements, including heading structure, alternative text, and page organization.

Content Operations

• Publish and manage content within the organization's Content Management System (CMS).
• Maintain consistency across web pages, digital assets, and metadata.
• Support website enhancements, campaign launches, and ongoing content updates.
• Assist with organizing and maintaining structured and modular content to improve scalability and content reuse.

Continuous Improvement

• Analyze website content performance and identify opportunities for optimization.
• Participate in website enhancements, redesign initiatives, and content migration efforts.
• Stay current on evolving SEO trends, digital content best practices, accessibility standards, and AI-assisted content technologies.
• Contribute ideas that improve content processes, governance, and overall digital experience.

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, Digital Media, or a related field (or equivalent professional experience).
• Experience creating, editing, and publishing website content using a Content Management System (CMS) such as Adobe Experience Manager (AEM), Sitecore, Contentful, or similar platforms.
• Strong web writing, editing, and proofreading skills.
• Knowledge of SEO principles, content optimization, and digital publishing best practices.
• Understanding of web accessibility standards (WCAG) and inclusive content principles.
• Experience working with structured or modular content models.
• Excellent attention to detail and organizational skills.
• Ability to manage multiple projects and deadlines in a collaborative environment.
• Strong communication and stakeholder management skills.
• Proficiency with Microsoft Office Suite.

Preferred Qualifications

• Experience supporting website redesigns, migrations, or enterprise digital transformation initiatives.
• Familiarity with digital analytics tools such as Google Analytics or Adobe Analytics.
• Experience using AI-assisted content tools or knowledge of emerging AI search optimization (Generative Engine Optimization/GEO).
• Background in financial services, insurance, healthcare, or another regulated industry.
• Experience working with Digital Asset Management (DAM) or Product Information Management (PIM) systems.
• Familiarity with UX writing, content design, or content strategy methodologies.
• Working knowledge of HTML and web publishing concepts.