Web Content Specialist

Ken GarffGarff Enterprises Corporate Office - Salt Lake City, UT

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Overview

Schedule

Full-time

Career level

Senior-level

Job Description

We are looking for a Web Content Specialist to assist the Ken Garff Automotive group maintain and optimize our dealership websites and web-based marketing strategy. This role will be responsible for creating an exceptional user experience for our customers as they search for a new vehicle on our digital showrooms. You will work closely with regional marketing teams to coordinate marketing objectives and web projects.

DUTIES AND RESPONSIBILITIES:

Maintain dealership websites with accurate inventory, pricing, specials and content
Work closely with website platforms Dealer Inspire, and Dealer.com
Work closely with inventory providers to ensure accurate inventory and pricing models
Work closely with Regional Marketing Managers to update monthly offers and content
Create custom landing pages
QC websites for UI/UX optimization
Manage support requests
Communicate changes and timelines for web support help
Identify opportunities for site improved performance
Update Google Tag Manager and publish new tags
Manage Google Analytics account and ensure data is reporting accurately
Analyze heatmaps for customer engagement opportunities

Job qualifications

1-2+ years in web content management
Google Analytics experience
Google Tag Manager experience
HTML and CSS experience (preferred)
Automotive marketing experience (preferred)
Bachelor's degree in Marketing, Communications, Digital Media, or related field.

Live Ken Garff values of R.I.G.H.T Respect, Integrity, Growth, Humility, Teamwork

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FAQs About Web Content Specialist Jobs at Ken Garff

What is the work location for this position at Ken Garff?

This job at Ken Garff is located in Garff Enterprises Corporate Office - Salt Lake City, UT, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Ken Garff?

Employer has not shared pay details for this role.

What employment applies to this position at Ken Garff?

Ken Garff lists this role as a Full-time position.

What experience level is required for this role at Ken Garff?

Ken Garff is looking for a candidate with "Senior-level" experience level.

What is the process to apply for this position at Ken Garff?

You can apply for this role at Ken Garff either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.