Web Designer

Dashing DivaPort Washington, NY

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Overview

Schedule

Full-time

Education

Google (Analytics, Adwords, etc.)

Career level

Senior-level

Remote

On-site

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

About the Role:Dashing Diva is seeking a Web Designer who combines strong visual design skills with hands-on front-end development and fluency with AI-assisted design and coding tools. This is not a traditional web designer role — we need someone who can use AI tools such as Claude, Cursor, Figma AI, and similar platforms to prototype, build, and optimize at a pace that matches our growth.You will own the design, development, and ongoing optimization of DashingDiva.com — our direct-to-consumer storefront and the brand’s digital flagship.This role sits within the Creative team and works closely with the Sr. Art Director (Retail/Print), the Korea-based Sr. Designer (UX/UI), and the Marketing team. You will take direction from the Creative Director and collaborate with the Ecom/Media team on conversion optimization and performance.What You Will Do:Website Design & Development

Own the full redesign and ongoing evolution of DashingDiva.com — from wireframes through production code.
Build responsive, high-performance pages using Shopify (Liquid), HTML/CSS/JavaScript, and AI-assisted coding tools.
Design and implement product detail pages (PDPs) that showcase 300–500 SKUs across five product franchises with rich imagery, video, and UGC integration.
Create landing pages for product launches, seasonal campaigns, IP collaborations, and promotional events.
Implement and maintain the site’s visual design system — ensuring consistency across all pages, emails, and digital touchpoints.

AI-Assisted Design & Prototyping

Use AI tools (Claude, Cursor, Figma AI, Midjourney, v0, and similar) to rapidly prototype page layouts, generate component code, and iterate on design concepts.
Build and maintain a library of reusable, AI-generated components and templates that accelerate production across the site.
Leverage AI for image optimization, asset generation, and content personalization where applicable.
Stay current on emerging AI design and development tools; evaluate and recommend new tools to the team.

Conversion & Performance Optimization

Partner with the Ecom/Media team (Natalie, Joseph) to optimize site speed, conversion rates, and user experience.
Design and execute A/B tests on key pages (homepage, PDPs, collection pages, cart/checkout flow).
Analyze site performance data (GA4, heatmaps, session recordings) and translate insights into design improvements.
Ensure all pages meet Core Web Vitals standards and are optimized for mobile-first browsing.

Cross-Functional Collaboration

Coordinate with Sr. Designer, Korea s on UX/UI direction and design system alignment.
Work with the Sr. Art Director/Creative Director to ensure retail/print brand identity translates cohesively to digital.
Support the Marketing team with campaign landing pages, email template design, and CRM creative as needed.
Collaborate with the offshore production pod on asset preparation and delivery for the site.

What We’re Looking For:Required

3–5 years of experience in web design with hands-on front-end development (HTML, CSS, JavaScript).
Strong portfolio demonstrating both visual design and functional web builds — not just mockups.
Proficiency with Shopify (Liquid templating) or a comparable e-commerce platform.
Demonstrated use of AI-assisted design or coding tools (Claude, Cursor, GitHub Copilot, Figma AI, v0, or similar). This is not optional — we want someone who already works this way.
Proficiency in Figma for design collaboration, wireframing, and handoff.
Experience with responsive design, mobile-first development, and cross-browser compatibility.
Understanding of UX principles: information architecture, user flows, accessibility (WCAG), and conversion-focused design.
Comfortable working with analytics tools (GA4, Hotjar, or equivalent) to inform design decisions.

Preferred

Beauty, CPG, or fashion ecommerce experience — understanding of PDP best practices, visual merchandising, and seasonal campaign cycles.
Experience with AI image generation tools (Midjourney, Firefly, DALL-E) for creating or enhancing web assets.
Familiarity with email/CRM design (Klaviyo or similar).
Motion/animation skills (CSS animations, Lottie, lightweight video integration).
Experience managing or coordinating with offshore design/production teams.
Bilingual Korean-English is a plus (given Korea team coordination), but not required.

You’ll love working at Dashing Diva because:

Great work environment to grow and learn new skills
We are collaborative and work closely with each other
We give everyone a chance to be creative and value input and feedback
We participate in fun events like Beautycon, NYFW
In-office catered breakfast, lunches, and team lunches, team outings, and team-building activities
Perks: Health benefits (Medical, dental, vision, AD&D, Life), 401(k) matching, PTOs, Company holidays, Summer Fridays & more!

About Dashing Diva:We see nails as a canvas for self-expression and an opportunity to let your personality shine. Whether rocking a French manicure or show-stopping stilettoes, all Divas are uniquely fabulous. We celebrate differences, the mold breakers, the trendsetters, and the risk-takers. These bold beauties are what inspired us to step out of the conventional salons and instead provide you options for your home to make even your manicurist jealous. Our mission is to create accessible, easy to use, at home products that fuel creativity of nail enthusiasts and manicure mavens alike. It’s all powered by one purpose – empowering you to “Own Your Diva” and wear it proudly from your fingers to your toes.

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FAQs About Web Designer Jobs at Dashing Diva

What is the work location for this position at Dashing Diva?

This job at Dashing Diva is located in Port Washington, NY, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Dashing Diva?

Employer has not shared pay details for this role.

What employment applies to this position at Dashing Diva?

Dashing Diva lists this role as a Full-time position.

What experience level is required for this role at Dashing Diva?

Dashing Diva is looking for a candidate with "Senior-level" experience level.

What education level is required for this job?

The education requirement for this position is Google (Analytics, Adwords, etc.). Candidates with relevant qualifications or equivalent experience may also be considered.

What benefits are offered by Dashing Diva for this role?

Dashing Diva offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Life Insurance, Paid Holidays, Paid Vacation, and 401k Matching/Retirement Savings for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Dashing Diva?

You can apply for this role at Dashing Diva either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.