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Account Supervisor, Consumer & Earned Media Communications
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Job Description
More about the role:
Burson is looking for an Account Supervisor to help lead integrated, earned-first communications for a portfolio of globally recognized brands across industries including global sports, automotive, and more. These clients play at the intersection of culture, performance, and purpose with strong consumer-facing identities and active engagement in major lifestyle, entertainment, and sporting moments.
This is not a traditional sports PR role. While experience in sports is a plus, we're looking for someone who can think beyond the sidelines, someone who understands how to position brands meaningfully within consumer, lifestyle, and digital culture conversations, using earned media as the anchor.
What you'll do:
- Lead Earned Strategies: Drive media strategy and execution across lifestyle, tech, and sports campaigns from tentpole events like international tournaments and college athletics, to consumer product launches and purpose-driven storytelling.
- Cultural Fluency: Connect brand campaigns to what's happening in the world, identifying relevant trends in entertainment, wellness, mobility, and digital behavior to inform outreach.
- Media Relations: Build and maintain strong media relationships across consumer, business, lifestyle, and sports outlets; pitch compelling stories that cut through.
- Client Leadership: Serve as a day-to-day lead across accounts providing strategic counsel, managing workstreams, and contributing to long-term campaign planning.
- Narrative Development: Craft brand stories that are editorially relevant, digitally engaging, and culturally credible from press releases and messaging docs to creative pitching angles.
- Cross-Functional Collaboration: Partner with internal teams (influencer, strategy, social, creative) to bring fully integrated campaigns to life.
- Event & Talent Support: Support or lead on-site at activations, press moments, and live events - interfacing with media and talent when needed.
- Mentorship & Oversight: Supervise junior team members, guiding their development and ensuring high-quality execution.
- Reporting & Insights: Monitor KPIs, media trends, and competitive landscape; develop recaps, coverage trackers, and performance reports.
Experience that contributes to success:
- 3-4 years of public relations experience, ideally at an agency working on brand and consumer communications for high-profile clients.
- Proven ability to secure earned coverage across lifestyle, business, digital, and culture-driven outlets; sports media experience is a plus, not a must.
- Experience supporting or leading communications around product innovation, partnerships, sports sponsorships, and cultural activations.
- Comfortable working across industries from technology to sports and automotivewith an ability to tailor narratives to audience and context.
- Exceptional writing and communication skills; able to lead messaging, pitch development, and media materials.
- Confident client manager with strong organizational and project management capabilities.
- Creative, curious, and collaborative - someone who brings ideas to the table and keeps a pulse on what's next.
- Proficiency with media and tracking tools such as Cision, Muck Rack, Google Workspace, etc. is a plus.
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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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