Sand Valley is a golf resort and community settled gently upon 12,000 acres of rugged, pre-historic sand dunes in central Wisconsin. Here, residents and guests will find six world-class golf courses built in harmony with the land: Sand Valley, Mammoth Dunes, Sandbox, The Lido, Sedge Valley, and Commons. Founded in 2016 by brothers Michael and Chris Keiser, the resort is known for its friendly hospitality and a community of golf and outdoor enthusiasts who have been drawn to the raw beauty and serenity of the vast Wisconsin Wilderness.
Beyond premier golf, Sand Valley is a year-round celebration of all the outdoors from fat-tire biking, hiking, and kayaking to ice hockey, skating, or a guided cold plunge. The resort now features a 13,000-square-foot Tennis Center with 16 grass tennis courts and the eleventh Court Tennis facility in the United States. Alongside soul-stirring golf and outdoor exploration, Sand Valley offers a variety of savory dining venues showcasing globally inspired and rustic Wisconsin cuisine.
The Sand Valley team works together to create experiences of a lifetime by asking questions and sharing ideas. With authenticity and a hard-working attitude, Sand Valley helps guide guests through an immersive experience in Wisconsin's natural beauty and away from the demands of daily life.
Position Summary
As the Internal Communications Coordinator, you will strengthen connection and clarity across the organization by leading strategic internal and executive communications. You’ll help employees stay up to date on Sand Valley’s vision, goals, priorities, and key initiatives—while bringing our culture and employer brand to life through storytelling, collaboration, and consistent communications experiences.
This role partners closely with People & Culture and Marketing/Communications, working cross-functionally with leaders and teams throughout the resort. The ideal candidate is a skilled communicator and relationship-builder who can translate complex topics into clear, engaging messaging—and who’s energized by creating moments that connect, inspire, and reinforce a strong team culture.
Our True North: Core Values at Sand Valley
At Sand Valley, our work is guided by a shared set of core values that shape how we lead, how we serve, and how we show up for each other and our guests:
- Stewardship: We value and respect our community, our team, our environment, and our guests. We are stewards of the land, our property, and our brand.
- Authenticity: We are genuine. We act with honesty and integrity. We bring our best self each day and look for the best in others.
- Collaboration: We approach our work without ego—working together to support one another and deliver incredible experiences.
- Curiosity: We learn from each other and our guests. We ask questions, share ideas, seek a better way, and show genuine interest in others.
- Passion: We are devoted to delivering the best possible experience, knowing every detail matters. We inspire each other and celebrate success.
This role is expected to model and operationalize these values through every communication, campaign, and employee experience touchpoint.
What’s Great About This Role
- Shape how teammates experience and understand Sand Valley—our vision, culture, and priorities.
- Partner with leadership and teams across the resort to improve clarity, alignment, and engagement.
- Build and evolve internal communication channels and content that employees actually value.
- Influence the employee journey end-to-end by integrating employer branding into recruitment, onboarding, training, and retention.
Essential Duties and Responsibilities
Internal Communications Strategy & Execution
- Create and implement internal communication plans that enhance engagement, connectivity, and company culture across all departments.
- Produce high-quality communications that align with organizational priorities and themes, using the right format and channel for the audience (intranet, email, digital signage, print, toolkits, presentations, etc.).
- Establish consistent internal editorial planning (content calendar, campaign planning, key message architecture) to ensure timely and coordinated communications.
Channel Ownership & Content Management
- Manage content for the company intranet and other internal communication channels—ensuring they are accurate, current, engaging, and easy to navigate.
- Build templates and guidelines that improve consistency, efficiency, and quality across internal communications.
- Maintain internal brand asset quality controls and support teams with approved messaging and resources.
Executive Communications & Change Support
- Work closely with key stakeholders to identify communication needs, define audiences, develop messages, and select channels/tactics to deliver effectively.
- Partner with leadership to draft and deliver executive updates (talking points, announcements, all-hands content, memos, Q&A, toolkits).
- Support change communications and, as needed, crisis communications planning (message coordination, timing, manager enablement).
Employee Engagement, Culture & Employer Brand
- Collaborate with HR and leadership to support employee engagement initiatives, including culture-building moments, events, and recognition.
- Serve as a liaison between teammates and leadership by gathering feedback, surfacing themes, and helping close the loop through clear follow-up communications.
- Partner with cross-functional teams to integrate our employer brand across all touchpoints in the employee journey (recruitment, onboarding, training, retention).
- Create content and collateral that communicates our company story, culture, values, and benefits in a compelling, authentic way.
- Lead development and refinement of an Employer Value Proposition (EVP)—defining what makes Sand Valley a unique place to work and translating that into recruiting and internal messaging.
- Help define and reinforce company culture by identifying core values, behaviors, and stories—and ensuring they show up in how we communicate and engage employees.
Measurement & Continuous Improvement
- Measure effectiveness of internal communication channels and campaigns (engagement, reach, employee feedback) and use insights to continuously improve.
- Audit and evaluate internal communications processes and tools in collaboration with HR; recommend improvements to strengthen clarity and efficiency.
- Conduct research and gather data to assess and improve EVP and culture initiatives over time.
Characteristics, Skills & Experience for Success
The ideal candidate is a values-driven communicator who demonstrates:
- Strong writing and editing skills with an ability to adapt tone for different audiences (frontline teams, leaders, executives).
- Excellent interpersonal skills and comfort building relationships across departments and levels.
- Sound judgment, discretion, and professionalism handling sensitive information and high-visibility communications.
- Strong project management skills—organized, proactive, and able to manage multiple timelines with consistent follow-through.
- A creative, employee-first mindset focused on clarity, connection, and meaningful engagement.
- A continuous improvement orientation—curious, data-informed, and solutions-focused.
Qualifications
- Preferred Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field (or equivalent experience).
- 1 year of experience in internal communications, corporate communications, or a related field.
- Proven experience managing internal channels such as intranets and email newsletters; comfort supporting multi-channel communications.
- Ability to develop and implement comprehensive communication plans and strategies.
- The ability to measure and report on communication effectiveness.
- Experience creating print and digital communication collateral; familiarity running and reporting on internal communications campaigns.
- Competency with Adobe Creative Suite (or similar design tools) and email platforms (e.g., Mailchimp or comparable tools).
- Experience in change communications and/or crisis communications is a plus but not a must.
Perks
- Golf Privileges
- Retail & Restaurant Discounts
- Employee Meal Program
- Uniform Allowance
- Employee Assistance Program – Canopy
Classification
- Full-Time Seasonal | Hourly | Non-Exempt
This role is currently structured as full-time seasonal, with the potential to transition to a year-round position based on business needs and candidate alignment.
Sand Valley LLC is an Equal Opportunity Employer
We participate in E-Verify to confirm employment eligibility.
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.