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Communications Manager
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Job Description
Communications Manager - Based in either Greensboro, NC or Chattanooga, TN
PURPOSE OF THE JOB
The Communications Manager will lead the strategy and execution of all internal and external communications for Hawthorne Residential Partners. This role is responsible for shaping how we tell the Hawthorne story-ensuring our voice, values, and brand promise are consistently reflected across every channel. The ideal candidate is a skilled communicator who understands the multifamily industry and can translate complex initiatives into clear, engaging, and impactful messaging.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
External Communications
- Support Hawthorne's communications strategy, ensuring alignment with company vision, values, and business goals.
- Elevate Hawthorne's brand presence in the multifamily industry through storytelling, awards submissions, press releases, and industry publications.
- Lead strategy for resident communications, ensuring messages enhance resident experience, engagement, and retention.
- Partner with executive leadership on thought leadership, media opportunities, and crisis communications.
Internal Communications
- Develop internal communication strategies that connect, engage, and inspire associates across all levels and communities.
- Partner with HR, Operations, and Marketing to deliver communication that supports culture, values, and associate engagement.
- Support executive and leadership communications, including presentations, announcements, and company-wide updates and newsletters.
Content Creation
- Write compelling and engaging content for integrated marketing campaigns, promotional initiatives, and resident communications.
- Oversee and write communication content across digital platforms, including website, social media, and email.
- Develop and implement social media communication strategies that showcase Hawthorne communities and brand values.
- Track performance metrics to adjust strategy and optimize reach and engagement.
KNOWLEDGE, SKILLS, AND ABILITIES:
- Exceptional writing, editing, and storytelling skills with an eye for detail.
- Strong organizational skills with the ability to balance multiple projects and deadlines.
- Collaborative mindset with the ability to work across departments and with all levels of leadership.
- Ability to work well with people and exhibit strong leadership and influencing skills.
- Evidence of leadership qualities must be exhibited with the region, the company and/or the industry.
Please submit a portfolio of work with your resume.
FLSA STATUS: Salaried, Exempt
ORGANIZATIONAL RELATIONSHIPS: The role directly reports to the Vice President of Customer Experience, receiving interaction and guidance from other stakeholders when collaborating on various projects.
SUPERVISORY RESPONSIBILITIES: Yes
OTHER REQUIREMENTS: Hours of Work: 8:00am/9:00am to 5:00pm/6:00pm Monday through Friday. Schedule may vary. Extended hours may be required during peak periods to meet business needs.
EXPERIENCE & EDUCATION: Bachelor's degree in Communications, Marketing, Public Relations, or related field preferred. Must have 4-6 years of experience in communications, content creation, or marketing (multifamily, real estate, or hospitality preferred). Proven experience managing content for social media platforms.
ATTENDANCE/TRAVEL REQUIREMENTS: This position is exempt from overtime and may entail working hours as needed to perform the position requirements satisfactorily. Overnight travel may be required.
TRANSPORTATION: Must have a reliable vehicle to fulfill all the job's functions. Must have proof of liability insurance for same. Bondable and Valid Driver's License required.
PHYSICAL DEMANDS: Must be able to perform the physical functions of the position, which may include but are not limited to: ability to effectively communicate with team members, supervisors, vendors and service providers. Must be able to see, hear, talk, sit, stand, walk, reach, climb, stoop, kneel and crouch. Must be able to moderately lift or move up to 5 pounds and occasionally lift or move up to 10 pounds as needed.
COMMUNICATION: Must be able to communicate effectively both verbally and in written form with Senior Leadership team, Regional Managers, corporate team members, and outside vendors etc.
LANGUAGE SKILLS: Ability to read, write and verbally communicate in English.
WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
REASONING ABILITY: Must be able to apply principles of logical thinking to define problems, collect pertinent data, establish facts, draw valid conclusions, and initiate an appropriate course of action.
MATHEMATICAL SKILLS: The position requires the ability to perform advanced business mathematical functions.
PRE-EMPLOYMENT: Drug testing and background screening required. Must complete online pre-employment assessment.
COMPUTER SKILLS: Intermediate knowledge of Microsoft Word, Microsoft Outlook, Microsoft Excel and Microsoft Power Point required.
PERSONAL APPEARANCE: Dress, grooming and personal cleanliness standards contribute to the business image of Hawthorne Residential Partners. During business hours or when representing the company, employees are expected to present a clean, neat and tasteful appearance.
Please submit a portfolio of work with your resume.
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