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Job Description
Job Description
POSITION SUMMARY:
The Manager, External Communications will be primarily responsible for developing, executing, and measuring integrated external communications initiatives across owned, earned, and paid channels designed to build brand awareness and engagement with target audiences such as current and prospective employees, media, and investors, enhance the company's reputation, and help drive business objectives. Operating with a strong sense of strategic orientation, cross-organizational navigation, and stakeholder management, this role will collaborate as a trusted partner to internal teams and external agencies. The position reports to the Senior Manager, External Communications. It is preferred that the role be based in Rochester, NY, with hybrid work arrangements available.
RESPONSIBILITIES:
Support communications strategies for company news including quarterly earnings, M&A activity, company accolades and initiatives.
Identify strategic storytelling opportunities to integrate into Constellation's corporate communications content strategy, creating earned and owned media opportunities that reinforce Constellation's vision/thought-leadership and foster overall company goodwill among priority audiences.
Support company brand management strategy and efforts including creation of company assets (photography, video, brand guidelines/standards, company advertising).
Execute content strategy for cbrands.com including proactive content management and regular updates to align with company priorities and brand standards to continue to build company reputation and become a best-in-class resource for media, investors, and prospective employees. Collaborate with internal IT team and external agency partners on functionality and design enhancements.
Develop and execute company social media strategy that aligns with business priorities, builds company reputation, and mitigates risk. Coordinate with internal stakeholders such as ESG, Inclusive Culture, Talent, Strategy, and Investor Relations teams, as well as fellow communications team members within the corporate, beer, and wine & spirits divisions, to ensure content alignment and integrity.
Create engaging and relevant content that generates stakeholder action/engagement.
Identify and leverage existing company content that can be adapted for digital amplification.
Ensure content is positioned appropriately and optimized for each specific digital and social platform to successfully resonate with target audiences.
Adopt and maintain the company's voice and tone across all channels.
Monitor and participate in online conversations ensuring timely and appropriate responses to posts and questions.
Effectively monitor the Company's social media channels and traditional media inbox, escalating issues and flagging potential concerns to appropriate personnel based on established crisis management process.
Identify story opportunities and support the pitch and placement of them with local, regional, and national news media.
Evaluate opportunities to continuously improve communication strategies and vehicles to optimize effectiveness and business value/impact.
Manage objectives/deadlines to successfully meet business goals.
Proactively develop/maintain positive working relationships with key internal stakeholders.
Adhere to overall corporate communications standards, processes, and priorities as set by the Sr. Manger, External communications and VP, Corporate Reputation & CSR.
CORE COMPETENCIES:
Ability to manage corporate digital channels (social media and corporate website properties).
Superior writing, editing, oral, and interpersonal communication skills.
Passion for media relations and a solid understanding of Public Relations fundamentals.
Assertive self-starter with the ability to operate independently and proactively develop communications solutions that support business objectives.
Ability to think strategically and develop measurable plans that support the company's business objectives.
Proven ability to work well with cross-functional teams by building strong working relationships built on trust with internal business partners.
Ability to interact effectively with leaders at all levels of the organization and serve as a brand ambassador for both the communications team and the company.
Strong leadership skills, executive presence, and ability to influence without authority.
Exemplifies a high level of professional maturity, has confidence in making decisions and works well under pressure.
Ability to serve as a strategic advisor / coach that maximizes leaders' effectiveness as communicators.
Operate with the highest level of ethics and integrity and appropriately handle confidential/proprietary information.
Ability to prioritize, juggle multiple priorities, and meet deadlines while delivering high-quality work.
Results-oriented, with the ability to deliver results that impact business performance.
Superior organizational, planning, project, and time management skills.
Agility and ability to work effectively in a fast-paced environment and adapt to, manage, and lead change.
QUALIFICATIONS:
Bachelor's degree in communications, public relations, journalism, or other related field
Master's degree in communications, public relations a plus
8-12 years of experience in media relations, corporate or employee communications
Strong project management skills (planning, organizing, process)
Familiarity of web and social platforms' design and functionality a plus
Attention to detail, excellent proof reading, command of spelling and grammar
High degree of business and financial acumen
Experience in the alcohol/CPG industry a plus, passion for the industry preferred
Location
Rochester, New York
Additional Locations
Job Type
Full time
Job Area
Communications
The salary range for this role is:
$86,600.00 - $132,700.00
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
Equal Opportunity
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).