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Senior Social Media Manager
$108,438 - $141,407 / year
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Job Description
The Senior Social Media Manager will raise the profile of IonQ's brand, subject matter experts and thought leadership, through the strategic use of organic social media on LinkedIn, X, YouTube, among other channels. This role articulates, drives, and measures the company's organic social media presence, ensuring alignment with the overarching global marketing and communications priorities. S/he will harness new approaches to leverage social platforms for business and sales practices, further positioning the leading quantum company on a global scale and Ion's recruiting.
By using data, insights and competitive intelligence, this role will set clear objectives for IonQ's organic social media strategy, identify, document, and evangelize best practices, highlight strategic growth opportunities, and consistently deliver a content strategy designed to maximize the role of full social media platform. This role will partner across the company, its subsidiaries and partners.
The role will help develop content and communication strategies across key brand initiatives such as raising the profile of the company, expanding awareness and understanding across core technology and capabilities, promoting key strategic events and initiatives and leverage the social media ecosystem to help build a diverse presence among key global stakeholders. The position will report to the VP, Global Communications.
Responsibilities:
The Senior Social Media Manager is responsible for sharing insights based on available data and analytics to make more informed decisions around optimizing the social media strategy locally and globally. This role is also responsible for capturing competitive intelligence, emerging trends and practices across key competitors and industry leaders. The individual will conduct learning sessions, develop playbooks, and create a self-service model that shares information.
- Possess working knowledge of and familiarity with day-to-day SM community management and social media operations such as content creation processes, leveraging a robust editorial and content strategy, understanding of core data analytics platforms - SOV and SOM (e.g., Sprout Social, Google Analytics, Datorama for starters) and KPI development
- Create and publish relevant, original, high-quality social content for the brand - who we are, what we do, core capabilities, IonQ differentiators
- Has exceptional storytelling skills
- Partner and tap creatives to package and promote content for effective delivery and distribution across social media platforms
- Develop and maintain a comprehensive content calendar to enable cross-functional alignment on timing of communications
- Put forward paid social recommendations - identify opportunities for content amplification against priority stakeholders around the globe
- Manage external agency partners/vendors who provide guidance, strategic insight and serve as an extension of the team
- Create and partner with community management teams to drive and oversee the ongoing development of platforms
- Partner with legal, compliance and other teams to understand ongoing regulatory requirements, issues, develop necessary updates to the social media policy and ensure new practices are understood and implemented
- Develop analytics to identify trends and themes, implement a test and learn approach, and optimize social media strategy
- Oversee social listening to help mitigate any issues and protect the brand across key channels
- Work with outside partners (including videographers, graphic artists, and video editors) on story briefings, planning process, creating compelling content across a variety of channels (video, podcast, newsletter, social media, short/long-form written, infographics).
- Establish a social media strategy for IonQ which includes strategic distribution of content representing the brand's pillars, paid social, social governance framework, and determining the appropriate social media ecosystem
- Evaluate, identify, and onboard the Social Media tech stack for effectiveness and efficiency, including social media publishing, listening and care, employee advocacy, and data analysis, creative content design platforms and libraries
- Conduct learning sessions, develop playbooks, and create a self-service model that shares information
You'd be a great fit with:
- Bachelor's Degree or equivalent industry experience
- 7+ years' experience leading organic social media for a major global enterprise (technology or financial sector expertise not necessary but valued)
- Solid understanding of social media platforms, content publishing platforms, amplification platforms and social media monitoring tools
- Advanced analytical thinking and problem-solving
- Huge sense of urgency to get things done ensuring quality and proofing for every post
- Ability to take abstract deep tech and ambiguous information and organize into meaningful facts and information for business partners to understand
- Excellent communication skills; ability to communicate effectively with highly technical and business teams and executive management. Demonstrated ability to influence and educate all levels of internal stakeholders, including executive leadership. Strong negotiation and consensus-building skills when dealing with internal customers, stakeholders and team members
- Ability to lead and influence interdisciplinary team members and stakeholders across the enterprise
- Excel in a collaborative working environment and builds trust with others
Location: This position can work onsite or hybrid from one of our offices (College Park, MD, Bothell, WA) or fully remote in the US.
Travel: 15-25%
Job ID: 1206
The approximate base salary range for this position is $108,438 - $141,407. The total compensation package includes base, bonus, and equity.
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