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Social Media and PR Manager - MLOA coverage 6-month temporary position Job ID 2023-01603
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Social Media and PR Manager - MLOA coverage 6-month temporary position Job ID 2023-01603
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Overview
Job Description
Description
Social Media Strategy & Execution (Owned Channels)
- Lead development and execution of the social content calendar, ensuring alignment with product launches, retail priorities, and seasonal moments
- Deliver consistent, premium brand storytelling across platforms, maintaining voice, tone, and visual identity
- Drive always-on engagement through community management, partnerships, and recurring activations (e.g., contests, collaborations)
- Optimize content effectiveness through strong product linking strategy, informed by distribution, ratings, and reviews
- Oversee and approve user-generated content (UGC), ensuring compliance and brand alignment
Influencer & Creator Marketing
- Build and execute influencer strategies that amplify priority launches and key commercial initiatives
- Identify and activate creators across tiers (macro to niche), ensuring strong audience alignment and content quality
- Develop clear campaign briefs with defined deliverables, timelines, and performance KPIs
- Lead content review and approvals to ensure accuracy, consistency, and impact
- Partner with retail teams (Amazon, Target, Costco) to deploy creator-led programs that support sell-through
- Manage influencer product seeding and maintain an organized, scalable content asset library
Public Relations & Earned Media
- Lead PR planning and execution, including press releases, media outreach, and product sampling programs
- Align PR timing with innovation pipelines, marketing campaigns, and retailer strategies
- Identify and activate real-time and cultural opportunities to elevate brand relevance
- Oversee product placement opportunities across entertainment and media
- Monitor brand sentiment using social listening tools; proactively flag risks and identify opportunities
- Support retail media integration by aligning editorial storytelling with key selling periods
- Deliver monthly earned media reporting with actionable insights
Cross Functional Leadership & Agency Management
- Lead and manage social and PR agencies, ensuring high-quality execution and continuous optimization
- Partner closely with Brand, Creative, eCommerce, Trade, and Retail Media teams to deliver integrated programs
- Develop clear, compelling presentations showcasing performance, insights, and strategic recommendations
- Ensure operational excellence through strong planning, communication, and on-time delivery across initiatives.
- Consistent delivery of on-brand, high-performing social and PR programs
- Strong creator partnerships that drive both engagement and retail impact
- Seamless integration across brand, retail, and media strategies
- Elevated brand presence in culture through timely, relevant storytelling
- Clear, actionable reporting that demonstrates business impact
- Bachelor’s degree in Marketing, Communications, or related field
- 5+ years of experience across social media, influencer marketing, and/or public relations
- Deep understanding of key platforms (Instagram, TikTok, YouTube, Meta, Reddit) and emerging channels
- Proven ability to manage multiple workstreams in a fast-paced environment
- Experience leading agencies and working cross-functionally
- Strong project management, communication, and storytelling skills
- Analytical mindset with a focus on performance and outcomes
- Proficiency in Microsoft Office; experience with tools like Sprout Social and Monday.com is a plus
- Working conditions are normal for an office environment.
- Must be able to sit for extended periods of time.
- Must be able to use computer keyboard and view a monitor for extended periods of time.
- This role requires on-site presence in our Stamford CT location Monday - Thursday.
- Comprehensive Medical/Dental/Vision plans
- Generous Paid Time Off Programs
- Life & Disability Insurance
- FSA/HSA/Dependent Care FSA
- Paid Parental Leave
- 401k and company match
- EAP & Employee Wellness Programs
- Volunteer Days Paid Time Off
- Free breakfast and lunch in the Stamford office
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
