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Social Media Expert
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Job Description
- Translate complex business objectives and brand messaging into compelling, platform-specific social media content and campaigns.
- Develop, execute, and manage our organic and paid social media presence on platforms including, but not limited to: LinkedIn, FB, and Twitter/X.
- Determine the optimal content strategy, including format, tone, and cadence, ensuring our brand voice drives all communication.
- Create and curate engaging content, including thought leadership articles, case studies, infographics, and short-form video.
- Monitor, listen, and engage with our online community, transforming followers into brand advocates.
- Optimize social media channels and campaigns for maximum reach, engagement, and lead generation.
- Collaborate with internal experts and stakeholders to amplify their insights and establish them as industry leaders.
- Analyze campaign performance to find opportunities for improvement.
- Assist with integrating social media into broader content marketing and PR strategies.
- 5+ years of social media marketing experience, demonstrated by a strong portfolio of successful campaigns and channel growth.
- Deep Expertise in B2B Social Media Strategy.
- Required proficiency with social media management and analytics tools like Sprout Social, Hootsuite, and Google Analytics in a professional environment.
- Expert knowledge of digital marketing principles: Content strategy, community management, SEO, and paid social advertising.
- Required experience with campaign management: Proven success in planning, executing, and reporting on paid social campaigns on LinkedIn and other platforms.
- A passion for digital storytelling and a driven attitude towards learning new marketing technologies and best practices.
- Experience in the learning/training or professional services industry.
- Graphic design and video editing skills (e.g., Figma, Canva, Adobe Creative Suite).
- Familiarity with marketing automation platforms like HubSpot or Marketo.
Flexible work from home options available.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
