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Social Media Manager
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Job Description
- Social Media Strategy: Partners with VP and Director in the conceptualizing of social media strategies to meet brand objectives and enhance engagement on diverse platforms, while also leading execution of social media content calendars and providing recommendations on partners, which includes managing posting/scheduling of approved content.
- Client Communication: Leads daily client communications, answering questions, and providing updates about engagement progress, community management, and deliverable timelines.
- Creative Collaboration: Collaborates with teams across the agency to devise proactive solutions for creating and activating high quality content, creating well-designed decks that positions the agency as a creative thought leader for existing clients and new business, and assists in creating, editing, and developing multimedia assets aligned with brand guidelines that resonate with the intended audience.
- Results Driven: Oversees the reporting presses, ensuring the team leverages social media tools like Sprout Social and Linkin.bio to evaluate campaign performance, monitor KPIs, and extract insights for ongoing improvement to shape future initiatives.
- Team Leadership: Manages and delegates responsibilities to associates and coordinators.
- Community Building & Management Oversight: Fosters and nurtures relationships with our online community and contributes to community management efforts on client social media channels.
- Trend Identification: Proactively suggests ideas and pinpoints trends, hashtags, the competitive landscape, platform updates, and tools to ensure alignment with our target audience.
- Professional Experience: Minimum of 3 years of experience in Social Media Management, preferably in an agency setting.
- Account Management Experience: Minimum of 1 year of experience leading client interactions on a day-to-day basis, including regular calls and meetings.
- Team Management Experience: Minimum of 1 year of experience delegating work to a team of at least one
- Strategy Implementation: Showcases a track record of effectively crafting and implementing social media strategies that propel audience growth, enhance engagement, and elevate brand recognition. Paid media experience is a plus!
- Creative Suite & Canva Mastery: Experience with Adobe Creative Suite and Canva. Familiarity with Premiere Pro and Photoshop is a must, with experience with After Effects is a plus!
- Creative & Writing Excellence: Displays creative thinking skills, adept writing skills, and a meticulous eye for detail. Editorial Copywriting experience is a plus!
- Analytical Acumen & Algorithm Familiarity: Demonstrates exceptional analytical skills and knowledgeable about social media algorithms, trends, and best practices across various platforms.
- Reporting Skills: Proficient with tools and services for effective social media reporting, including Sprout Social, Social Bakers, etc.
- Commitment to Diversity, Equity and Inclusion: Embodies the values of diversity, equity, and inclusion; demonstrates self-awareness, cultural competency, and the ability to work with people from diverse cultures and backgrounds.
- Adaptability: Ability to thrive in a dynamic workplace, showcasing adaptability and resilience
- Health Benefits: Options for medical coverage through UnitedHealthcare, and Dental and Vision coverage through Principal
- Financial Security: Contribute to 401(k) plan for retirement with the potential agency contribution via year-end profit sharing
- Time Off: Enjoy 15 vacation days, with an extra day off on your birthday month
- Holiday Closure: Agency closed between Christmas and New Years for a well-deserved break, as well as 10 other holidays throughout the calendar year
- Summer Flexibility: Summer Fridays offer shorter work hours from Memorial Day to Labor Day
- Family Support: Benefit from 12 weeks of paid parental leave and formal policies to support working parents
- Phone Expenses: Receive a business line from company
- Technology: Company provided laptop and accessories, along with IT support
- Bonuses: Potential for discretionary end-of-year bonuses
- Agency Bonding: Engage in happy hours and our annual agency-wide offsite for camaraderie and celebration
- Emphasis on DEI: A variety of specialized employee resource groups, DEI programming and other initiatives
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