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Senior Social Media Manager
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Overview
Job Description
- Capture high-quality photo and video content of dishes, cocktails, the dining room, and behind-the-scenes moments in the kitchen and bar.
- Create engaging Reels, TikToks, and Stories that showcase Mika's atmosphere, menu, and culinary team.
- Coordinate and direct on-site content shoots, including new menu launches, seasonal updates, and special events.
- Maintain a consistent visual aesthetic aligned with Mika's brand identity and Michael White's culinary philosophy.
- Manage day-to-day posting across Instagram, TikTok, Facebook, and Google Business.
- Develop and maintain a monthly content calendar in coordination with management.
- Monitor trends and platform updates to keep Mika's content fresh, relevant, and competitive.
- Schedule posts for optimal engagement times based on platform analytics.
- Respond to comments, messages, and reviews in a timely, warm, and professional manner.
- Build relationships with local influencers, food bloggers, and media for collaboration opportunities.
- Asist to reviews on Google, Yelp, OpenTable, and Resy in coordination with management.
- Identify and coordinate influencer visits, partnerships, and hosted dinners.
- Document special events, private dinners, and chef collaborations for social content.
- Support marketing campaigns for seasonal menus, holidays, and promotions.
- Coordinate with external partners (e.g., press, photographers, brand collaborations) for on-site shoots.
- Assist with email newsletter content and other digital marketing materials as needed.
- Track engagement metrics, follower growth, and content performance across all platforms.
- Provide regular reports to management on social media performance and insights.
- Use data-driven insights to refine content strategy and posting schedules.
- 1–3 years of experience managing social media for a restaurant, hospitality brand, or lifestyle business.
- Strong portfolio demonstrating photography and video content creation, particularly food and beverage photography.
- Proficiency with Instagram, TikTok, and Facebook — including Reels, Stories, and platform-specific best practices.
- Experience with content editing tools (e.g., CapCut, Adobe Premiere, Lightroom, or similar).
- Excellent written communication skills with a strong eye for tone, voice, and brand consistency.
- Ability to work flexible hours, including evenings and weekends, to capture live restaurant content.
- Experience working in or with upscale dining or hospitality brands.
- Existing relationships with South Florida food influencers, bloggers, and media.
- Familiarity with paid social media advertising (Meta Ads Manager).
- Basic graphic design skills (Canva, Adobe Photoshop, or similar).
- Bilingual (English/Spanish) a plus, given the South Florida market.
- A creative, collaborative environment with direct access to the culinary and management team.
- Competitive compensation commensurate with experience.
- Employee dining discounts.
- Opportunities for growth within a growing hospitality group.
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