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Social Media Editor, Hypebae
$65,000 - $70,000 / year
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Job Description
Responsibilities:
- Conceive, implement and measure social marketing campaigns on a daily basis across all relevant channels.
- Launch, grow and manage channels where relevant, ensuring milestones are set and met.
- Execute social media publishing strategies while ensuring all posts are accurate, punctual, efficient, safe and on-brand. Captions included.
- Report on campaigns and strategies in real-time to optimize each platform and ensure the most effective approach.
- Develop tactics, plans, partnerships, tools that help achieve the business goals, including strategic partnership opportunities with TikTok/IG/X etc.
- Lead all communication with international leads on priorities and best practices.
- Maintain relationships with external and internal teams to brief and manage original content for distribution.
- Manage daily social communication such as consumer responses, sentiment analysis and enquiries.
- Lead, hire, and develop the global Social Media team.
Requirements:
- 5+ years of social media management, publishing, editorial content creation and distribution required (brand or agency).
- Passion, energy, and enthusiasm for social media. Detailed knowledge and expertise around all social platforms with significant contacts at all major platforms.
- Extremely passionate and knowledgeable about fashion, culture and the different categories that Hypebae covers.
- Excellent communication, collaboration, and planning skills with meticulous attention to detail.
- Ability to successfully organize, prioritize and manage multiple projects while meeting strict deadlines.
- Experience in managing social media teams.
- Proven experience in developing and executing successful social marketing strategies that are native to individual channels and demonstrate tangible ROI.
- Expert understanding of how brands should participate in social media in an authentic way.
- A passion for working in a fast-paced environment with high level of teamwork.
- Flexibility to work nights and weekends.
- The candidate is at the cutting edge of the cultural zeitgeist; understanding internet, social and youth culture and how to credibly and sensitively work within it whilst maintaining brand integrity.
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