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Associate Director, Paid Social
$70,000 - $140,000 / year
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Overview
Job Description
Description
- Primary strategic partner for assigned client(s) related to social media (strategy and paid)
- Stay abreast of changes in the market place, and help our clients understand how they can be leveraged to help their brands
- Train junior employees on the back end management of paid social programs across networks such as Facebook, Twitter, LinkedIn and others
- Create POVs and thought leadership pieces showcasing your and CMI’s knowledge in the social space
- Develop a deep understanding of the client’s brands and disease states and determine how social media can provide a benefit to their audiences
- Manage team of social media analysts, helping them grow and develop into full stack social media marketers
- Partner with the insights and analytics team to create and define measurement plans
- Assist predictive analytics team in utilizing native language processing of social media data to predict content and behavior analysis opportunities
- Provide oversight to analysts who manage the day to day social campaigns for clients
- Ensure the CMI social team is using best in class tools by staying on top of shifts in the market and available toolsets
- Leverage social listening tools to develop strategies and analyze competition and audience segments
- Connect social media with other departments such as search (paid and organic), media and research
- Work across both consumer and healthcare professional social media programs
- Create social media campaigns that provide a benefit to the audiences our clients are targeting
- Familiarity with regulated industries and how social media can be utilized within the regulations
- Lead the education of client teams, helping them see value in social media and help them understand how it can be utilized to benefit their brands
- Stay up to date on the use of social media in the pharmaceutical space, specifically keeping a pulse on FDA regulations and processes
- Help lead thought leadership efforts related to social media on behalf of CMI
- Work alongside creative and PR agencies to adjust messaging based on social analysis
- Utilize social analytics tools to analyze content promotion efforts and adjust strategies as needed
- Oversee social analysts and help them oversee the legal review and submission process for social media efforts
- Create new and innovative ways for clients to engage brands
- Manage social listening to identify influencers, trends, engagement, and content opportunities
- Leverage social media tools to identify and if necessary report adverse events
Requirements:
- 7-9 years of social media experience
- Natural leader with the ability to articulate strategies thoughtfully and to the point
- Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns
- Proven experience managing a team of direct reports consisting of junior, senior and leadership staff
- Ability to create, grow and expand relationships with clients, vendors and internal stakeholders
- Strong presentation and communication skills
- Strong quantitative analysis skills
- Ability to make recommendations of statistically significant data sets
- Utilizes industry knowledge and experience
- Healthcare/pharma experience is a plus!
The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
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